Innovative Corporate Strategies
30 Years of Experience
Competence in Global Markets
Luenstroth: The Brand Consultancy
Luenstroth is an independent consultancy based in Germany.
Luenstroth Brand Consultants mainly work for
European companies with worldwide interests.
As external experts the Luenstroth Consultants have the view from outside and years of experience within the fields of building brands, transferring brand assets and expanding brand heritages.
Deep comprehension of histories of companies and contempory mega trends and the legal know how let the consultants find solutions which internal experts within the corporate complex can’t have any longer.
Every corporate brand must be innovative. Mergers and acquisitions reduce the view to the essential core of a brand leading to a decreasing visibility and dominance.
Luenstroth Strategy Consultants know the internal and external fields of potential and incorporate inside and outside views and meanings.
Since decades Luenstroth Consultants are involved in research of efficient brand and business drivers.
While many marketeers believe in visual assets the bigger potentials of optimizing the entire marketing performance are hidden in non visual assets, especially in digital areas.
Corporate brands do live by people giving them base and power. A smart, sensitive way of moderation is necessary to find the best solution for all stakeholders. Luenstroth Consultants know the necessities of international enterprises but also the needs of smaller brand driven companies.
The Brand Consultancy works on scientific basis, but in relation to hands on relevant suggestions and options for the client. To ensure holistic support Luenstroth has implemented a strong creative division.
Luenstroth works in corporation with international law firms and market research companies worldwide. The consultants combine the stability of the Brand-DNA with trend setting brand visions.
Different industries – different solutions
Luenstroth Brand Consultants know the automotive sector, suppliers, FMCG, Food and Non-Food, the banking and finance sector and health.
Luenstroth Consultants do the best to transfer the deep knowledge from one segment of international markets to the other.