Innovative Corporate Strategies

 

30 Years of Experience

Competence in Global Markets

 

Luenstroth: The Brand Consultancy

Luenstroth is an independent consultancy based in Germany.
Luenstroth Brand Consultants mainly work for
European companies with worldwide interests.

Analysis

As external experts the Luenstroth Consultants have the view from outside and years of experience within the fields of building brands, transferring brand assets and expanding brand heritages.

Deep comprehension of histories of companies and contempory mega trends and the legal know how let the consultants find solutions which internal experts within the corporate complex can’t have any longer.

Innovative strategies

Every corporate brand must be innovative. Mergers and acquisitions reduce the view to the essential core of a brand leading to a decreasing visibility and dominance.

Luenstroth Strategy Consultants know the internal and external fields of potential and incorporate inside and outside views and meanings.

 

Efficiency

Since decades Luenstroth Consultants are involved in research of efficient brand and business drivers.
While many marketeers believe in visual assets the bigger potentials of optimizing the entire marketing performance are hidden in non visual assets, especially in digital areas.

 

Moderation

Corporate brands do live by people giving them base and power. A smart, sensitive way of moderation is necessary to find the best solution for all stakeholders. Luenstroth Consultants know the necessities of international enterprises but also the needs of smaller brand driven companies.

International Cooperations

The Brand Consultancy works on sci­en­tific basis, but in rela­tion to hands on rel­e­vant sug­ges­tions and options for the client. To ensure holis­tic sup­port Luenstroth has implemented a strong cre­ative division.

Luen­stroth works in cor­po­ra­tion with international law firms and mar­ket research com­pa­nies worldwide. The consultants com­bine the sta­bil­ity of the Brand-DNA with trend set­ting brand visions.

Different industries – different solutions

Luenstroth Brand Consultants know the automotive sector, suppliers, FMCG, Food and Non-Food, the banking and finance sector and health.

Luenstroth Consultants do the best to transfer the deep knowledge from one segment of international markets to the other.