Analysis and Strategy
Status quo and strategic targets are fundaments of all brand work. Luenstroth offers market research in conventional ways and with the help of self developed tools for digital analyses in different channels and at varying touchpoints.
Additionally the Brand Consultancy has a certain strength in creative approach to strategic challenges. Many brand consultants think creativity doesn’t play any role in brand affairs. Only facts, market shares and what could be counted in market research and regarding the opinions of consumers and clients are relevant for corporate brands.
That’s quite true for developments in the past. For a future oriented strategy creativity is necessary: What should be the dominant brand assets in a changing markets and minds? There are no facts and figures one could build a strategy on: Fantasy is needed.
Future needs creative approach.
There are certain parts of a brand, where creativity is an accepted module of engineering them: The claim or slogan as the important promise of a corporate brand. And – of course – the corporate design, which gives the impression of the brand contents.
For product brands it is the brand development itself, the naming within the product portfolio or the development of recoverable technology- and process brands.
Luenstroth develops these brand-assets with creativity, legal protection and high positional accuracy.