Luenstroth Advisors work for enterprises, smaller companies, institutions and the public sector.

Developing Brands in Automotive areas


Luenstroth developed product and technology brands for international use,  supports the global brand strategy area and develops communications solutions for consumers and intermediaries.

Brand System Optimization for Bawarian Brand

Bayerische Versorgungskammer

As the largest public provision group in Germany Bayerische Versorgungskammer is the service and competence center for occupational and municipal pensions. The business area covers the area of Bavaria , some utilities because of government contracts in other federal states and three federal direct means to the entire country .

Luenstroth supports the supply chamber in the development of an optimized brand architecture in relation to the different brand sectors below the chamber roof .

Brand Specialists support the fusion

Gehrke econ

On one hand Gehrke Econ is a young company, on the other hand the Group has decades of experience.

It was created in early 2010 by the merger of two for almost 60 years established  companies. With Gehrke Econ Metropolitan Region Hannover and beyond has a powerful , medium-sized consulting company .

Luenstroth Brand Consultants supported the merging parties in merger talks and developed naming and brand architecture of the new common brand roof .



TEN117 is a young brand in the upper urban casual segment. The label is positioned in the medium price segment .

Luenstroth Brand Consultancy accompanied the young team in the first steps around the positioning and brand development. .

Luenstroth Brand Consultancy for Fashion Brand Haupt


Haupt is known as shirt specialist . The company has a long-standing tradition that dates back to the beginning of the last century. For 40 years, the manufacturers also covers the area blouses ; since the beginning of the decade the company is also engaged in urban casual outdoor .

Luenstroth Brand Consultants accompany the brand development and construction of this young labels in the European markets.

Luenstroth Brand Consultants support the hotel brand Leonardo

Leonardo Hotels

Leonardo Hotels is operating more than 56 hotels in Germany and Europe and is on the rise. The European division of Fattal Hotels , founded by David Fattal, has its focus on the 3- to 4-star plus segment with custom hotels, high standards and excellent services .

Luenstroth accompanies the brand development, advertises the newly added hotels and introduces new brand guide lines and corporate branding to the hotel directors.

Branding Experts in Europe


As family owned company with headquarters in Lippstadt ISM is now one of the leading manufacturers of safety footwear, work and functional clothing . The company produces in license for Puma safety footwear and provides various own brands on the market .

Luenstroth Brand Consultancy positions the own brand Albatros as private label , develops an overarching corporate branding for the trading firm itself and provide a conceptual basis for different communication levels of the brands on the market .

Luenstroth Brand Consultancy for Sport Club

Arminia Bielefeld

Arminia Bielefeld is one of the traditional clubs in Germany. Despite the strong fan base, the team does not belong to the most wanted partners of sponsoring companies.

Lünstroth developed a new positioning for the club (“Motion”), revises  the outer appearance on the basis of this new positioning in form of brand manuals and develops concepts for sponsor acquisitions.

Advisors for brand themes

Zentralverband Deutsches Baugewerbe

The German Federation for Construction (ZDB) is the oldest and largest Construction Federation in Germany. It represents the interests of 35,000 medium-sized owner-managed construction companies in various divisions. As the largest industry association ZDB represents the entire spectrum of the construction industry: Under the umbrella of the ZDB both artisan craftsmanship, owner-managed small companies and large SMEs are gathered.

Lünstroth Brand Consultants develop a qualification system for the ZDB, which delimits the member companies qualitatively from the unbound construction companies. The qualification system is inward (internal branding) on ​​a training initiative with follow-up and shows outward the developed trademark – the quality seal “MASTERFUL” in graduated symbolism.

Lünstroth developed the cachet system from the outset as a system of registered trade marks, in order to ensure a high legal certainty and uniqueness for the Central Association.

Brand Consultants for new brand fusions


Niedax is a manufacturer of cable support systems.

Due to many acquisitions , the company holds many brands under one roof , the Niedax Holding.

Lünstroth Brand Consultancy developed an optimized brand architecture to include former competitive brands, respecting the brand values ​​of these mono-brands for the company.

Luenstroth supports the union brand


Uniglas is a glass cooperation of medium-sized, independent operators in the insulating glass production and glass processing market with locations in Germany, Austria, Switzerland, Belgium and the Netherlands . The circle of shareholders today consists of 22 companies with 24 production sites.

Lünstroth Brand Consultancy structured the trade mark systems of the individual product and range brands and developed an brand portfolio with optimized impact.

European Union: Brand Consultancy for FinancingBank Brand: Advisors in Europe

Volksbank | Bankverein Werther

With total assets of more than four billion euros Volksbank Paderborn – Hoxter – Detmold is one of the largest institutes of around 1,100 Volksbanken in Germany . Of the more than 226,200 customers are more than 103,000 as members and co-owners of Volksbank shareholders of the bank. In Paderborn, Hoxter and Lippe Volksbank PHD has 84 subsidiaries, including 57 branches.

Lünstroth Brand Consultant integrated the brand ” Bankverein Werther ” in Volksbank PHD and positioned it in the field of private banking in Bielefeld area .

Establishing Franchise Brand in Automotive Sector

Junited Autoglas

Junited AUTOGLAS with its currently 238 stations is the largest German network of independent auto glass specialists . First established in 2004 , the cooperation with headquarters in Cologne is nationwide successfully operating for fleet and leasing companies and insurance companies as a service provider. The Junited Group is firmly focused on owner-managed service and quality expertise.

Luenstroth developed the brand Junited AUTOGlAS for Auto Glass E. G. as a marketing box for the independent auto glass experts. The brand consultants expand the brand to a holistic franchise system .

Technology Brands in Europe


With more than 30 years of experience and more than 60 worldwide patents , Gneuß has made its name as a supplier of innovative solutions for the plastics processing industry . With its headquarters in Bad Oeynhausen, Germany , Gneuß stands to the claim “Made in Germany”, but customers are worldwide spread. With a subsidiary in the US, offices in Brazil and China, a cooperation partner in Japan and worldwide distributors Gneuß provides the best possible technical support, excellent service and supply of spare parts in all five continents.

Lünstroth optimizes brand identity and brand architecture of the company, modified and extended positioning due to technology extensions, thus ensuring further growth on a solid brand foundation.

Brand Consultancy supports the Fine Food Brand


Kuhlmann is a medium-sized manufacturer of fine food products . The company manufactures under its own label as well as a licensee (Weight Watchers) culinary delights in a natural production manner.

Lünstroth positioned the brand, optimized CI and CD, developed the slogan ” Goods for gourmets ” and launched brands for food retailers and package designs for the different distribution channels . In addition, the brand consultants create range brands and specialty products for the discount segment .

Brand Relaunch in Europe: Anker


Until the midth of the 70ties Anker used to be the leading manufacturer of cash systems in Europe.

Then computers conquered the markets and Anker became a part of companies of Torex, Micros and Oracle. Since 2015 Anker is independent again.

Luenstroth Consultants position the brand, develop the brand guide and optimize CI for the resurrected company.