Tag: Automotive

Brand Consultancy: Luenstroth Brand Consultants

European Brand Consultancy

Innovative Corporate Strategies   30 Years of Experience Competence in Global Markets   Luenstroth: The Brand Consultancy Luenstroth is an independent consultancy based in Germany. Luenstroth Brand Consultants mainly work for European companies with worldwide interests. Analysis As external experts the Luenstroth Consultants have the view from outside and years of experience within the fields …

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Naming and Development of Brands

Trademark development

A brand has not just to be “attractive”. It has to fulfill many other criteria. A schematic brand development rarely leads to success. The traditional way of brand development with recourse to old language families (latin / greek) or tried and tested syllable generators generates nonfamiliar constructions. In fact they fulfill all requirements of  symmetry of …

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