Brand Split
In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.
In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.
Brand Architecture: It's the system, what counts. Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand…