Brand Consultancy ยป Brand Architecture

Tag: Brand Architecture

Brand Consultancy: Luenstroth Brand Consultants

Brand Architecture

Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand architecture brings transparency not only for external views but also for employees and potentials. Strength of brand becomes more important than size of company. Industrial age and its brand life cycles demand …

Read more