Brand Consultancy » Brand Consultancy

Tag: Brand Consultancy

about the brand consultants

Brand Consultants

about Luenstroth Strategy & Brand Consulting since 1994   Luenstroth Strategy Consultancy was founded in 1994 as a communications and brand agency. Over the years, Luenstroth has experienced many trends within the consulting market. Often they were shaped by scientific fashions, which should then unfold in the entrepreneurial practice. By contrast, Lünstroth has always focused …

Read more

European Brand Consultancy

Brand Consultancy: Luenstroth Brand Consultants

Looking ahead Decades of Experience Competence in Global Markets Luenstroth: The Brand Consultancy Luenstroth is an independent consultancy based in Germany. Luenstroth Brand Consultants mainly work for European companies with worldwide interests. Deep Analysis As external experts the Luenstroth Consultants have the view from outside and years of experience within the fields of building brands, …

Read more

managing brands

Brand Management

In times of agency-pooling and lots of special services control of  brands is growing in their complexity. In addition, fluctuations in the company impair the continuity of the brand. External expertise regulates a brand. Even a ‘simple’ corporate brand control is not trivial – depending on the fluctuation in the fields of communication and marketing …

Read more

Brand Consulting for the Board of Directors

Decision Makers Support

Decision makers support means permanent consulting and supports in brand related issues. During a typical project consulting, responses can be longer lasting depending on the complexity of the tasks and the corporate brand architecture. Within the decision makers support a fast response is guaranteed in shortest possible reaction time: The security of quick decisions is …

Read more

Luenstroth develops code of conduct and corporate rules

Code of Conduct

No company should leave the code of conduct in a drawer or leave it on a website. It must be lived out with the brand. Model for a powerful practice Sustainable and long-termed orientated and value-added acting is expressed in fixed rules of corporated acting. These rules shouldn’t be secret. Employees should not only know …

Read more

Client List


Luenstroth is working for brand oriented companies and institutions worldwide. Luenstroth Brand Consultancy thanks its clients for their trust and looks forward to a continuation of this positive cooperation.

Read more

Brand Consultant Ralf Glasmeyer

Head Creation: Ralf Glasmeyer

Ralf studied graphic design in Germany. He worked with clients like Apollinaris–Schweppes, Bols–Strothmann, Casio, Dr. Oetker, Homann, Langnese, Whirlpool, Pioneer, Procter & Gamble, Rowenta, S.Oliver Since 2006 he is lead designer at Luenstroth Brand Consultancy.

Read more

Brand Consultancy: Luenstroth Brand Consultants

Brand Architecture

Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand architecture brings transparency not only for external views but also for employees and potentials. Strength of brand becomes more important than size of company. Industrial age and its brand life cycles demand …

Read more