Tag: Brand Development

Naming and Development of Brands

Trademark development

A brand has not just to be “attractive”. It has to fulfill many other criteria.¬†A schematic brand development rarely leads to success. The traditional way of brand development with recourse to old language families (latin / greek) or tried and tested syllable generators generates nonfamiliar constructions. In fact they fulfill all requirements of ¬†symmetry of …

Read more