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Increasing the worth of a brand

Digital Brand Strength

People behave emotionally. The internet as a machine does not: A challenge for branding. Emotion and internet: feeling for machines Machines, a bar of chocolate or international enterprises – sympathy and the brand image are always linked with emotional ties. In contrast, the internet is not organized emotional. It’s forming a rational filter which is …

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Brand Consultancy: Luenstroth Brand Consultants

Brand Architecture

Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand architecture brings transparency not only for external views but also for employees and potentials. Strength of brand becomes more important than size of company. Industrial age and its brand life cycles demand …

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