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Trademark development

Naming and Development of Brands

A brand has not just to be “attractive”. It has to fulfill many other criteria. A schematic brand development rarely leads to success. The traditional way of brand development with recourse to old language families (latin / greek) or tried and tested syllable generators generates nonfamiliar constructions. In fact they fulfill all requirements of  symmetry of …

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fusions - joint ventures - naming

Fusion & Change

Fusions, joint ventures and acqusitions are generally aimed and consummated based on corporate data and the market conditions. The synthesis of business culture is mostly rudimental. Brand Consultants support better decisions. Fusions and takeover of businesses have become a routine for most of the decision makers. However there are some sectors which are faced unassertive. …

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