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  • about
    • Purpose
    • History
    • People
    • References
  • Consulting
    • Brand Analysis
    • Brand Strategy
    • Brand Architecture
    • Trademark Pooling
    • Digital Brand Strength
    • Workshops Branding
  • Creativity
    • Purpose Branding
    • Development of Trademarks
    • Brand Design
  • Case Studies
  • Contact
  • German

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Fusion & Change

Fusion & Change

After mergers or acquisitions the upcoming brand architecture can be an object of considerations. The simple solution in form of dual branding is the best only in rare cases.

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