Brand Design | Identity for brands and trademarks Why a Lünstroth Design fits different cultures. People are different. Peoples are more different. At Lünstroth anthropologists analyze the overlapping sights on…
Brand Architecture: It's the system, what counts. Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand…
There are regional brands and there are global ones. Both sorts do their jobs, but global brands have different structures and conditions. This regards not only the organization but the certain guidelines they must follow.
Trademark poolings makes sense in the same way as patent pooling does. All intellectual property is at one place and can be managed (and defended) by specialists.
Brands and trademarks are the real valuable assets of companies with worldwide interests. In a world of fast moving goods and dominant digital media channels products are marked preferably by marks and brands.
The brand consultants use to analyse brands or brand candidates first for their matches to target groups and target cultures. Not every branding fits personas worldwide - cultural backgrounds can play a certain role in brand design, behavior and colours.
To be always on the safe side is an import feeling in areas of brand and product quality reputation. Lünstroth offers a flat rate for companies.