Development of brands and trademarks

Brand development: Performance

  • Analysis of  brand architecture and audit of corporate product brands
  • Development of a catalog for brands to be developed includind the definition of the Nice-classes and the planned scope of protection
  • Development of brand-near fields of assoziation
  • Modular creation of brand candidates, linguistic / semiotic check for all target markets included
  • Illustration of the future brand or trademark use in the field of communication and sketches of possible communicative worlds
  • PreTests of brand candidates in the protected field of international registrations
  • Development of a matrix of assessment for possible brand candidates
  • Advice for registration and usage (word-, word-figurative- or figurative brand or a combination) and illustration of the resulted scope of protection
  • optional: Registration of brands in the target markets