Better image results for mergers & acqusitions

Image and communication aspects should be thought of before negotiations regarding future namings start.

Fusions, joint ventures and acqusitions are generally aimed and consummated based on corporate data and market conditions. The synthesis of business culture is mostly rudimental. The sector of brand architecture and the integration of parts of a business company into a corporate structure are parts of the often undone.

Reservation against a full integration and restructuring can be a result of respect for exsisting marketable value of the assumed business company. Commonly those companies are prior competitors which causes ambiguity how customers are going to react to the takeover.

Synergy oder Separation?

Consequences of such an unassertive approach are complex: On the one hand it might raise the impression of an unplanned assumption. On the other hand synergetic potentials will be wasted, caused by the uncoordinated and not concerted sector of “communication” – potential benefits remain unused.

To obviate those potential negative consequences, the process of change should be structured as early as possible, to realize the maximal potential of change.

Fusions, joint ventures and acqusitions are generally aimed and consummated based on corporate data and market conditions. The synthesis of business culture is mostly rudimental. The sector of brand architecture and the integration of parts of a business company into a corporate structure are parts of the often undone.

Reservation against a full integration and restructuring can be a result of respect for exsisting marketable value of the assumed business company. Commonly those companies are prior competitors which causes ambiguity how customers are going to react to the takeover.

Synergy oder Separation?

Consequences of such an unassertive approach are complex: On the one hand it might raise the impression of an unplanned assumption. On the other hand synergetic potentials will be wasted, caused by the uncoordinated and not concerted sector of “communication” – potential benefits remain unused.

To obviate those potential negative consequences, the process of change should be structured as early as possible, to realize the maximal potential of change.

What is the Brand Consultants support?

  • Analysis of status quo (images und identities)
  • Development of possibilities of improvement (consolidation of holding or individual umbrella brand, automating of business parts etc.)
  • Development of brand guidelines and allocation of tasks
  • Development of data base systems cum steady updated corporate elements
  • Implementation  of change arrangements and monitoring of results