Branding Systems by Lünstroth Brand Consultancy

Brands as Systems

That’s why we are thinking in systems. First we take a look at dependencies, then we look at competitors positionings, check the overall visibility and create options for a better system of awareness and reputation.

All steps are parts of a holistic view on the corporate brand, from sides of stakeholders, shareholders, employees and consumers. Each part is important; but there is no need to have the work done only by us.

Branding Architecture
Different brand architectures for different targets

A brand is a system.

Brand systems are an essential component of any successful business strategy. A well-designed brand system can help your company establish a unique identity, build brand awareness, and drive sales. However, creating a successful brand system is not easy, and it requires the help of an experienced brand consulting agency that specializes in brand optimization.

At our brand consulting agency, we help businesses develop effective brand systems that deliver real results. Our team of branding experts has years of experience working with businesses of all sizes and industries. We understand that every business is unique, and we work closely with our clients to develop custom solutions that meet their specific needs.

Our approach to brand optimization involves a comprehensive analysis of your business, your industry, and your target audience. We begin by conducting a thorough review of your existing brand system, including your brand identity, messaging, and marketing collateral. We then work with you to identify areas for improvement and develop a strategy to optimize your brand for maximum impact.


Our brand optimization services include everything from brand strategy and positioning to visual design and messaging. We work with you to develop a brand system that reflects your company’s values and resonates with your target audience. We help you establish a unique brand identity that sets you apart from your competitors and creates a strong emotional connection with your customers.

In addition to brand optimization, we also offer brand advertising services that help you reach your target audience and drive sales. Our advertising experts work with you to develop a comprehensive advertising strategy that leverages the latest digital marketing tools and techniques. We help you create compelling ads that capture your target audience’s attention and drive engagement and conversions.

At our brand consulting agency, we are committed to delivering results for our clients. We measure our success by the impact we have on your business, and we work tirelessly to help you achieve your goals. If you’re looking for a partner who can help you optimize your brand system and drive results, look no further than our team of branding experts. Contact us today to learn more about our brand optimization and advertising services.

What the brand consultants do.

Lünstroth Brand Consultants provide a range of services to international clients to help them develop, enhance, and manage their brand identity and reputation. Their goal is to create a strong and consistent brand image that resonates with the target audience and aligns with the company’s values and objectives. Here are some of the detailed tasks and services that Lünstroth Brand Consultants typically offer to international clients:

Brand Strategy Development

Lünstroth Brand Consultants work closely with clients to understand their business goals, target markets, and competitive landscape. They develop a comprehensive brand strategy that outlines the brand’s positioning, messaging, and value proposition.

Market Research and Analysis

Lünstroth Consultants conduct in-depth market research to gather insights about the target audience’s preferences, needs, and perceptions. This data helps in shaping the brand’s positioning and communication strategy.

Brand Identity Design

Lünstroth Consultants help design the brand’s visual elements, including the logo, color palette, typography, and other brand assets. These elements create a distinct and recognizable brand identity.

Messaging and Communication

Lünstroth Consultants craft compelling and consistent brand messages that communicate the brand’s values, offerings, and unique selling points. This messaging is applied across various communication channels, including advertising, social media, website, and packaging.

Brand Guidelines

Consultants create brand guidelines that serve as a reference for maintaining consistency in brand representation. These guidelines ensure that all brand-related materials adhere to the brand’s visual and verbal identity.

Brand Architecture

For companies with multiple product lines or sub-brands, Lünstroth Brand Consultants develop a clear brand architecture that defines the relationship between different brands and ensures they support the overall brand strategy.

Internationalization and Localization

When working with international clients, Lünstroth Consultants consider cultural sensitivities and regional preferences. They may adapt the brand strategy and messaging to suit specific markets, ensuring the brand remains relevant and relatable.

Brand Implementation

Lünstroth Brand Consultants support the client in implementing the brand strategy across various touchpoints, both online and offline. This involves collaborating with marketing teams, creative agencies, and other stakeholders to ensure a cohesive brand experience.

Reputation Management

Lünstroth Consultants help clients monitor and manage their brand’s reputation by analyzing media coverage, online sentiment, and customer feedback. They develop strategies to address potential crises and maintain a positive brand image.

Brand Training

Lünstroth Brand Consultants may conduct workshops and training sessions for employees, partners, and stakeholders to ensure everyone understands the brand’s values, messaging, and positioning.

Brand Tracking and Performance Measurement

Lünstroth Consultants use various metrics and key performance indicators (KPIs) to track the brand’s performance and assess the success of implemented strategies. They use this data to make data-driven decisions and refine the brand strategy as needed.

Overall, Lünstroth Brand Consultants play a crucial role in helping international clients build a strong and resonant brand, which in turn can lead to increased brand awareness, customer loyalty, and business growth in diverse markets.

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