Brand Design | Identity for brands and trademarks Why a Lünstroth Design fits different...Read More
Branding Systems by Lünstroth Brand Consultancy
Brands as Systems
That’s why we are thinking in systems. First we take a look at dependencies, then we look at competitors positionings, check the overall visibility and create options for a better system of awareness and reputation.
All steps are parts of a holistic view on the corporate brand, from sides of stakeholders, shareholders, employees and consumers. Each part is important; but there is no need to have the work done only by us.
A brand has many aspects, depending on its function – does it mark the company or the products or both?