After mergers or acquisitions the upcoming brand architecture can be an object of considerations....
Read MoreBranding Systems by Lünstroth Brand Consultancy
Brands as Systems
That’s why we are thinking in systems. First we take a look at dependencies, then we look at competitors positionings, check the overall visibility and create options for a better system of awareness and reputation.
All steps are parts of a holistic view on the corporate brand, from sides of stakeholders, shareholders, employees and consumers. Each part is important; but there is no need to have the work done only by us.
A brand has many aspects, depending on its function – does it mark the company or the products or both?
What the brand consultants do
Why creative?
Is there any need for brand consultants to be creative? No, not for the...
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Realtime Support
To be always on the safe side is an import feeling in areas of...
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Brand Analysis
The brand consultants use to analyse brands or brand candidates first for their matches...
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Development of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In...
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Purpose Branding
Purpose Branding is the new key to new target groups. To produce quality was...
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Digital Brand Strength
Digital transformation is not at an end yet. Channels are increasing and every month...
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Brand Management & Trademark Pooling
Trademark poolings makes sense in the same way as patent pooling does. All intellectual...
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Brand Strategy for Global Brands
There are regional brands and there are global ones. Both sorts do their jobs,...
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Brand Architecture
Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...
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Brand Consultancy: Luenstroth Brand Consultants
Lünstroth Brand Consultancy establishes brands for its customers in the European Union. With decades...
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