Brand Design | Identity for brands and trademarks

Why a Luenstroth brand design makes brands stronger. Worldwide.

A good brand design does not come from the gut. It is a composition of the best ingredients.

Authenticity and Consistency

Luenstroth brand consultants emphasize the importance of authenticity in brand design. A brand’s visual identity should authentically reflect its values, personality, and promise. Consistency across all touchpoints is crucial to building trust and recognition.

Simplicity and Clarity

We advocate for simplicity and clarity in design. A clear and simple visual identity helps to convey the brand message effectively and leaves a lasting impression on consumers.


Brand design should focus on creating a unique and distinctive visual identity that sets the brand apart from competitors. Luenstroth brand consultants advise against following design trends blindly and instead encourage brands to find their own voice and aesthetic.

Flexibility and Adaptability

In today’s dynamic marketplace, brand design should be flexible and adaptable to different contexts and mediums. We stress the importance of designing scalable visual assets that can be easily adapted for various applications, from digital platforms to print materials.

Emotional Connection

Effective brand design goes beyond aesthetics to create an emotional connection with consumers. Consultants emphasize the importance of evoking emotions such as trust, loyalty, and excitement through design elements such as color, typography, and imagery.

User-Centric Approach

As international brand consultants we advocate for a user-centric approach to brand design. Design decisions should be based on understanding the needs, preferences, and behaviors of the target audience to create a meaningful and engaging brand experience.

Cultural Sensitivity

Brands operating in diverse markets need to be mindful of cultural nuances and sensitivities in their design approach. We advise brands to conduct thorough research and adapt their visual identity to resonate with local audiences while maintaining global consistency (see below).

Evolution and Innovation

Brand design is an ongoing process that requires constant evolution and innovation. We encourage brands to stay ahead of the curve by experimenting with new design trends, technologies, and creative concepts to keep their visual identity fresh and relevant.

Collaboration and Integration

Effective brand design requires collaboration and integration across various disciplines, including design, marketing, and strategy. We stress the importance of cross-functional teamwork to ensure that the brand’s visual identity aligns with its overall business objectives.

Measurement and Evaluation

Finally, Luenstroth international brand consultants emphasize the importance of measuring and evaluating the impact of brand design efforts.

Brands should track key performance indicators such as brand awareness, perception, and loyalty to assess the effectiveness of their visual identity and make informed decisions for future iterations.

People are different. Peoples are more different.

At Lünstroth anthropologists analyze the overlapping sights on brands and trademarks.

The perception of color and shape is different in different cultures. Even the image perception is different.

How can a global brand jump over these hurdles and stay true to its brand essence?

Cultural anthropologists work at Lünstroth to bridge these differences.

They pass on their cultural knowledge to the designers.

intercultural branding by brand consultants

At Lünstroth, differences are respected and the strength of a cultural statement of a brand is used to position it.

Opinions and insights are changing and what has been a strength of western economic systems in last centuries can become an advantage for other nations.


Brand Relaunch worldwide

Brand Relaunch

A global brand like Cobiax needs a wide positioning to reach all target groups...