Private labels could generate more margin if they would be treated as "real" brands...
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People are different. Peoples are more different.
At Lünstroth anthropologists analyze the overlapping sights on brands and trademarks.
The perception of color and shape is different in different cultures. Even the image perception is different.
How can a global brand jump over these hurdles and stay true to its brand essence?
Cultural anthropologists work at Lünstroth to bridge these differences.
They pass on their cultural knowledge to the designers.
At Lünstroth, differences are respected and the strength of a cultural statement of a brand is used to position it.
Opinions and insights are changing and what has been a strength of western economic systems in last centuries can become an advantage for other nations.
Samples
Spreading the message worldwide
To reach target groups worldwide in the shortest possible time, social media channels are...
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