Lünstroth develops a intercultural use of the logo and brand typology: A corporate logo in Asia is expected to be in the upper reaches of the communications media, the traditional placement of a logo in Western countries has been learned as at the bottom.
Lünstroth designers combine these different logo placements and develop a visual trademark management with both possible logo placements, which can also be combined.
The dual logo placement supports a quick build of confidence in the brand, since it is gaining prominence very fast, especially in new target groups, thanks to the two-fold view of the logo in different designs.