Brands and trademarks are the real valuable assets of companies with worldwide interests. In...
Read MoreBrand Strategy Consultants and their new global sight of brands
Development of brand strategies
Our look on markets is a global one: new and evolutionary

Luenstroth Brand Consultancy develops brand leading models which are based on evolutionary principles.
The avoidance of maldevelopments guarantees the freedom of choice in future businesses.
Particularly that means to keep brands open for having the possibility to expand the brand complex. On the other hand it is useful to focus the brand in a well limited field for having a non erosive competence on the market (to avoid the danger of interchangeability).
Goal: stable flexibility
The approach doesn’t release from conditional analyses. (Needless to say to consider the behavior of the competitors during the way.)
With regard to the market the modifications of brand target images are anytime shapeable. The ‘corridor’ of a brand image is not fixed, rather it is to be understood as a flexible tube which directions are depending on the needs of the global markets.
Strategical branding is never a completed construct; it is a process which ensure an optimum of branding strength in the market environment continously.
How we support the finding of strategies and their implementation
- Analysis and interpretation of research results of trends and audit of relevance for brand cores
- Strengths and weaknesses analysis of brand-core positioning with regards to expectable developments
- Development of a sustainable strategy with general guidelines which define the limits and opportunities of line extensions
- Definition of brand management politics and anticipation of competitive activities in the entire spectrum
- Brand guidelines for all communication channels including below-the-line-activities and events
What the brand consultants do
Purpose Branding
Purpose Branding is the new key to new target groups. To produce quality was...
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Diese Information gilt für die Datenverarbeitung durch die Lünstroth GmbH, Hammerschmidtstraße 6, D-33615 Bielefeld,...
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Legal Notice Luenstroth GmbH | Brand Consultants 6 Hammerschmidtstraße | 33615 Bielefeld | Germany...
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