Brands and trademarks are the real valuable assets of companies with worldwide interests. In...Read More
Brand Strategy Consultants and their new global sight of brands
Development of brand strategies
Our look on markets is a global one: new and evolutionary
Luenstroth Brand Consultancy develops brand leading models which are based on evolutionary principles.
The avoidance of maldevelopments guarantees the freedom of choice in future businesses.
Particularly that means to keep brands open for having the possibility to expand the brand complex. On the other hand it is useful to focus the brand in a well limited field for having a non erosive competence on the market (to avoid the danger of interchangeability).
Goal: stable flexibility
The approach doesn’t release from conditional analyses. (Needless to say to consider the behavior of the competitors during the way.)
With regard to the market the modifications of brand target images are anytime shapeable. The ‘corridor’ of a brand image is not fixed, rather it is to be understood as a flexible tube which directions are depending on the needs of the global markets.
Strategical branding is never a completed construct; it is a process which ensure an optimum of branding strength in the market environment continously.
How we support the finding of strategies and their implementation
What the brand consultants do
Purpose Branding is the new key to new target groups. To produce quality was...Read More
Brand Consultants: about
Lünstroth Brand Consultants strengthen brands worldwide and bring brands to the European Union. With...Read More
A brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands...Read More
Digital Brand Strength
Digital transformation is not at an end yet. Channels are increasing and every month...Read More
Brand Management & Trademark Pooling
Trademark poolings makes sense in the same way as patent pooling does. All intellectual...Read More
Brands are people made and all people working for an with the brand should...Read More
Brand Strategy for Global Brands
There are regional brands and there are global ones. Both sorts do their jobs,...Read More
Brand Consultancy: Luenstroth Brand Consultants
Lünstroth Brand Consultancy establishes brands for its customers in the European Union. With decades...Read More
Diese Information gilt für die Datenverarbeitung durch die Lünstroth GmbH, Hammerschmidtstraße 6, D-33615 Bielefeld,...Read More
Legal Notice Luenstroth GmbH | Brand Consultants 6 Hammerschmidtstraße | 33615 Bielefeld | Germany...Read More