Best Practise: Brand Building and Optimizing
Luenstroth Brand Consultants may not show strategies they developed. What we may show are executions of strategies already on air. Take a look!
Brand Relaunch
A global brand like Cobiax needs a wide positioning to reach all target groups within the construction sector. The brand consultants optimize positioning, corporate identy and corprate design.
Spreading the message worldwide
To reach target groups worldwide in the shortest possible time, social media channels are the right choice. Lünstroth Brand Consultants use short video clips.
Brand Relaunch Private Label
Private labels could generate more margin if they would be treated as "real" brands regarding design and communication (exept the media expenses, for sure).
Brand Split
In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.
Brand DNA: Sport-Club
Premier League soccer clubs mostly have a long tradition and a given brand image. Sometimes this image does not fit the demands of potential sponsoring partners.