Private labels could generate more margin if they would be treated as "real" brands...
Read MoreCobiax is a company in the construction sector, developing and producing hollow slab modules. The brand’s promise is “lightweight hollow slabs.”, which precisely notes what the company is producing.
The challenge: Only structural engineers could see a benefit in these products.
But there is a benefit of these hollow slab modules for other target groups: Because the hollow modules decrease the weight of the slabs significantly the entire construction is lighter and the slabs can stretch over wider ranges.
Positioning
old positioning: focused on one target group
" Lightweight Hollow Slabs "
new positioning: wider target groups
" wider scopes "
Logo
Refreshed brand design, cross cultural
Lünstroth develops a intercultural use of the logo and brand typology: A corporate logo in Asia is expected to be in the upper reaches of the communications media, the traditional placement of a logo in Western countries has been learned as at the bottom.
Lünstroth designers combine these different logo placements and develop a visual trademark management with both possible logo placements, which can also be combined.
The dual logo placement supports a quick build of confidence in the brand, since it is gaining prominence very fast, especially in new target groups, thanks to the two-fold view of the logo in different designs.
New image video
New website
Other samples
Spreading the message worldwide
To reach target groups worldwide in the shortest possible time, social media channels are...
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