Product Branding FMCG


Confectionary: Trademark Development and Package Design

developing trademarks

For confectionary manufacturer Piasten, Luenstroth develops brands for international use and package designs nationally and internationally.

The assortments are distributed not only under Piasten brand, but also under own brands and secondary brands in different markets. In some distribution channels, the products are Metoos, which requires precise knowledge of trademark and competition law in order to avoid legal collisions.

Creative Consultants