Lünstroth Brand Consultancy develops and optimizes products to be sold in retail markets. With...
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Brand DNA: Sport-Club
Premier League soccer clubs mostly have a long tradition and a given brand image....
Read MoreBrand Split
In many cases a brand extension is the right way to make the best...
Read MoreBrand Relaunch Private Label
Private labels could generate more margin if they would be treated as "real" brands...
Read MoreSpreading the message worldwide
To reach target groups worldwide in the shortest possible time, social media channels are...
Read MoreBrand Relaunch
A global brand like Cobiax needs a wide positioning to reach all target groups...
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