Creativity of Lünstroth Brand Consultancy

Creative? Why?

Many brand consultants think creativity doesn’t play any role in brand affairs.

Only facts, market shares and what could be counted in market research and regarding the opinions of consumers and clients are relevant for corporate brands.


Future needs creative approach.

That’s quite true for developments in the past. For a future oriented strategy creativity is necessary: What should be the dominant brand assets in a changing markets and minds? There are no facts and figures one could build a strategy on: Phantasy is needed.

That's the reason every brand needs innovation and creativity.

There are certain parts of a brand, where creativity is an accepted module of engineering them: The claim or slogan as the important promise of a corporate brand.  And – of course – the corporate design, which gives the impression of the brand contents.
For product brands it is the brand development itself, the naming within the product portfolio or the development of recoverable technology- and process brands.
Luenstroth develops these brand-assets with creativity, legal protection and high positional accuracy.

What the brand consultants do

Legal Notice of brand consultancy

Legal notice

Legal Notice Luenstroth GmbH | Brand Consultants 6 Hammerschmidtstraße | 33615 Bielefeld | Germany...

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Brand Architecture

Brand Architecture

Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...

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brand integration after mergers or acquisitions

Fusion & Change

After mergers or acquisitions the upcoming brand architecture can be an object of considerations....

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Brand Analysis with Personas

Brand Analysis

The brand consultants use to analyse brands or brand candidates first for their matches...

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Creative Support

brands for different cultures

Brand Design

Brand Design | Identity for brands and trademarks Why a Lünstroth Design fits different cultures....

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