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Read MoreMany brand consultants think creativity doesn’t play any role in brand affairs.
Only facts, market shares and what could be counted in market research and regarding the opinions of consumers and clients are relevant for corporate brands.
Future needs creative approach.
That’s quite true for developments in the past. For a future oriented strategy creativity is necessary: What should be the dominant brand assets in a changing markets and minds? There are no facts and figures one could build a strategy on: Phantasy is needed.
That's the reason every brand needs innovation and creativity.
There are certain parts of a brand, where creativity is an accepted module of engineering them: The claim or slogan as the important promise of a corporate brand. And – of course – the corporate design, which gives the impression of the brand contents.
For product brands it is the brand development itself, the naming within the product portfolio or the development of recoverable technology- and process brands.
Luenstroth develops these brand-assets with creativity, legal protection and high positional accuracy.
What the brand consultants do
Brand Consultancy: Luenstroth Brand Consultants
Lünstroth Brand Consultancy establishes brands for its customers in the European Union. With decades...
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Brand Architecture
Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...
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Fusion & Change
After mergers or acquisitions the upcoming brand architecture can be an object of considerations....
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Realtime Support
To be always on the safe side is an import feeling in areas of...
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Brand Analysis
The brand consultants use to analyse brands or brand candidates first for their matches...
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Development of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In...
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Purpose Branding
Purpose Branding is the new key to new target groups. To produce quality was...
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Brand Consultants: about
Lünstroth Brand Consultants strengthen brands worldwide and bring brands to the European Union. With...
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A brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands...
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Digital Brand Strength
Digital transformation is not at an end yet. Channels are increasing and every month...
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Brand Design
Brand Design | Identity for brands and trademarks Why a Lünstroth Design fits different cultures....
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Purpose Branding
Purpose Branding is the new key to new target groups. To produce quality was the...
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Development of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In a...
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Why creative?
Is there any need for brand consultants to be creative? No, not for the brand...
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