European Brand Consultants for global branding Establishing brands globally Different companies with different histories...
Read MoreMany brand consultants think creativity doesn’t play any role in brand affairs.
Only facts, market shares and what could be counted in market research and regarding the opinions of consumers and clients are relevant for corporate brands.
Future needs creative approach.
That’s quite true for developments in the past. For a future oriented strategy creativity is necessary: What should be the dominant brand assets in a changing markets and minds? There are no facts and figures one could build a strategy on: Phantasy is needed.
That's the reason every brand needs innovation and creativity.
What the brand consultants do
Brand Architecture
Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...
Read MoreBrand Strategy for Global Brands
There are regional brands and there are global ones. Both sorts do their jobs,...
Read MoreBrand Management & Trademark Pooling
Trademark poolings makes sense in the same way as patent pooling does. All intellectual...
Read MoreDigital Brand Strength
Digital transformation is not at an end yet. Channels are increasing and every month...
Read MoreA brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands...
Read MorePurpose Branding
Purpose Branding is the new key to new target groups. To produce quality was...
Read MoreDevelopment of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In...
Read MoreBrand Analysis
The brand consultants use to analyse brands or brand candidates first for their matches...
Read MoreRealtime Support
To be always on the safe side is an import feeling in areas of...
Read MoreFusion & Change
After mergers or acquisitions the upcoming brand architecture can be an object of considerations....
Read MoreCreative Support
Brand Design
Brand Design | Identity for brands and trademarks Why a Lünstroth Design fits different cultures....
Read MorePurpose Branding
Purpose Branding is the new key to new target groups. To produce quality was the...
Read MoreDevelopment of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In a...
Read MoreWhy creative?
Is there any need for brand consultants to be creative? No, not for the brand...
Read More