Purpose Branding is the new key to new target groups. To produce quality was the challenge of the 20tieth century. Goals today differ; pure consumation of goods is not longer the motivation of an increasing part of citizens.
Creativity in brand consulting
A Brand Consultancy should be creative enough to develop strategies with open room for creativity.
Brands and trademarks are the real valuable assets of companies with worldwide interests. In a world of fast moving goods and dominant digital media channels products are marked preferably by marks and brands.
Is there any need for brand consultants to be creative? No, not for the brand consultants but for sure for the brand consultancy.