Why creative?
Is there any need for brand consultants to be creative? No, not for the brand consultants but for sure for the brand consultancy.
Creativity in brand consulting
A Brand Consultancy should be creative enough to develop strategies with open room for creativity.
Brand Design
Brand design should focus on creating a unique and distinctive visual identity that sets the brand apart from competitors. Consultants advise against following design trends blindly and instead encourage brands to find their own voice and aesthetic.
Purpose Branding
Purpose Branding is the new key to new target groups. To produce quality was the challenge of the 20tieth century. Goals today differ; pure consumation of goods is not longer the motivation of an increasing part of citizens.
Development of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In a world of fast moving goods and dominant digital media channels products are marked preferably by marks and brands.
Brand Split
In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.
Brand DNA: Sport-Club
Premier League soccer clubs mostly have a long tradition and a given brand image. Sometimes this image does not fit the demands of potential sponsoring partners.