Creativity in brand consulting
A Brand Consultancy should be creative enough to develop strategies with open room for creativity.

Brand Design

Brand design should focus on creating a unique and distinctive visual identity that sets the brand apart from competitors. Consultants advise against following design trends blindly and instead encourage brands to find their own voice and aesthetic.

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Purpose Branding

Purpose Branding is the new key to new target groups. To produce quality was the challenge of the 20tieth century. Goals today differ; pure consumation of goods is not longer the motivation of an increasing part of citizens.

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