Brand Consultancy » Creativity

Category: Creativity

A Brand Consultancy should be creative enough to develop strategies with open room for creativity.

Brand Identity Sportsclub

Brand DNA: Sport-Club

Brand Identity Sport Club: Defining the Brand Identity Soccer Clubs have four sources of income: TV-Money Ticketing Merchandizing Sponsoring Source of money out of ticketing and merchandizing are so called fans, admiring viewers of the games. TV money depends in its amount on the ranking in the league, the years in the league and – …

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Product Branding

Product Branding FMCG Confectionary: Trademark Development and Package Design For confectionary manufacturer Piasten, Luenstroth develops brands for international use and package designs nationally and internationally. The assortments are distributed not only under Piasten brand, but also under own brands and secondary brands in different markets. In some distribution channels, the products are Metoos, which requires …

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Brand Philosophy

Purpose Branding

Purpose Branding No company should leave the code of conduct in a drawer or leave it on a website. It must be lived out with the brand. At best, it is a brand purpose with strong motivational power. Model for a powerful practice Sustainable and long-termed orientated and value-added acting is expressed in fixed rules …

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Trademark Development

Development of Brands and Trademarks

Naming | TrademarkS | Brands A patent lasts 20 years. A trademark can be prolonged forever. Some brand consultants think creativity doesn’t play any role in brand affairs. Only facts, market shares and what could be counted in market research and regarding the opinions of consumers and clients are relevant for corporate brands (or trademarks). …

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Creative Brand Consultants

Why creative?

Wider Scopes for Ideas Why creative? Many brand consultants think creativity doesn’t play any role in brand affairs. Only facts, market shares and what could be counted in market research and regarding the opinions of consumers and clients are relevant for corporate brands.   Future needs creative approach. That’s quite true for developments in the …

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