Brand Consultancy » Creativity

Category: Creativity

A Brand Consultancy should be creative to offer the ideal solution.

Trademark Development

Development of Brands and Trademarks

Trademarks: Development & Protection   A patent lasts 20 years. A trademark can be prolonged forever.   Some brand consultants think creativity doesn’t play any role in brand affairs. Only facts, market shares and what could be counted in market research and regarding the opinions of consumers and clients are relevant for corporate brands (or …

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Luenstroth develops code of conduct and corporate rules

Code of Conduct

No company should leave the code of conduct in a drawer or leave it on a website. It must be lived out with the brand. Model for a powerful practice Sustainable and long-termed orientated and value-added acting is expressed in fixed rules of corporated acting. These rules shouldn’t be secret. Employees should not only know …

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creative brand consultants

Why creative?

Many brand consultants think creativity doesn’t play any role in brand affairs. Only facts, market shares and what could be counted in market research and regarding the opinions of consumers and clients are relevant for corporate brands. Future needs creative approach. That’s quite true for developments in the past. For a future oriented strategy creativity …

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Trademark development

Naming and Development of Brands

A brand has not just to be “attractive”. It has to fulfill many other criteria. A schematic brand development rarely leads to success. The traditional way of brand development with recourse to old language families (latin / greek) or tried and tested syllable generators generates nonfamiliar constructions. In fact they fulfill all requirements of  symmetry of …

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