Brand Design | Identity for brands and trademarks Why a Lünstroth Design fits different cultures. People are different. Peoples are more different. At Lünstroth anthropologists analyze the overlapping sights on…
Creativity in brand consulting
A Brand Consultancy should be creative enough to develop strategies with open room for creativity.
In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.
Premier League soccer clubs mostly have a long tradition and a given brand image. Sometimes this image does not fit the demands of potential sponsoring partners.
Lünstroth Brand Consultancy develops and optimizes products to be sold in retail markets. With high awareness even for private labels and fast turnover in all categories of outlets.
Purpose Branding is the new key to new target groups. To produce quality was the challenge of the 20tieth century. Goals today differ; pure consumation of goods is not longer the motivation of an increasing part of citizens.
Brands and trademarks are the real valuable assets of companies with worldwide interests. In a world of fast moving goods and dominant digital media channels products are marked preferably by marks and brands.
Is there any need for brand consultants to be creative? No, not for the brand consultants but for sure for the brand consultancy.