Peter is brand expert since the late 80ties.
1994 he founded the strategy agency Luenstroth Projections; following clients’ demands two years later the strategy driven advertising agency planet weco (“Strategy is fine. Could you help us with suitable realization?”). In 2004 Luenstroth Brand Consultancy followed; 2009 Luenstroth Corporate Identity.
Peter Luenstroth is a keynote speaker for specific brand issues and he is valued as brand expert at European Trademark Courthouses.