Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands as a system building trust and following worth and wealth within the target markets.
How the Luenstroth Brand Consultancy works.
Manners of building brands, execution, workshops and consulting
Lünstroth Brand Consultants strengthen brands worldwide and bring brands to the European Union. With a certain toolset, best connection to retail channels and deep know how they make brands well known and worthy in Europe.
Brands are people made and all people working for an with the brand should be heard if something important is to be changed. For desisions we arrange workshops with higher levels of the clients. For employees we offer seminars to find a way to make them brand ambassadors.
Brand Architecture: It's the system, what counts. Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand…
There are regional brands and there are global ones. Both sorts do their jobs, but global brands have different structures and conditions. This regards not only the organization but the certain guidelines they must follow.
Digital transformation is not at an end yet. Channels are increasing and every month dozens of new offers to communicate shine up. While established channels decrease, Lünstroth Brand Consultants point out the newest possibilities.
Brands and trademarks are the real valuable assets of companies with worldwide interests. In a world of fast moving goods and dominant digital media channels products are marked preferably by marks and brands.
The brand consultants use to analyse brands or brand candidates first for their matches to target groups and target cultures. Not every branding fits personas worldwide - cultural backgrounds can play a certain role in brand design, behavior and colours.
To be always on the safe side is an import feeling in areas of brand and product quality reputation. Lünstroth offers a flat rate for companies.
After mergers or acquisitions the upcoming brand architecture can be an object of considerations. The simple solution in form of dual branding is the best only in rare cases.