In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.
Leitlinie für kontinuierlichen Markenaufbau
Continue Reading Brand Split
Premier League soccer clubs mostly have a long tradition and a given brand image. Sometimes this image does not fit the demands of potential sponsoring partners.
Continue Reading Brand DNA: Sport-Club