Leitlinie für kontinuierlichen Markenaufbau

Brand Split

In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.

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Brand DNA: Sport-Club

Premier League soccer clubs mostly have a long tradition and a given brand image. Sometimes this image does not fit the demands of potential sponsoring partners.

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