In many cases a brand extension is the right way...Read More
Confectionary: Trademark Development and Package Design
For confectionary manufacturer Piasten, Luenstroth develops brands for international use and package designs nationally and internationally.
The assortments are distributed not only under Piasten brand, but also under own brands and secondary brands in different markets. In some distribution channels, the products are Metoos, which requires precise knowledge of trademark and competition law in order to avoid legal collisions.
New Forms and Trademarks
Who told us chocolate has to be sold in a square and rectangle format?