Lünstroth Brand Consultancy establishes brands for its customers in the European Union. With decades...
No company should leave the code of conduct in a drawer or leave it on a website. It must be lived out with the brand. At best, it is a brand purpose with strong motivational power.
Model for a powerful practice
Sustainable and long-termed orientated and value-added acting is expressed in fixed rules of corporated acting. These rules shouldn’t be secret. Employees should not only know them, but living the vision.
Is there something like a global purpose?
A worldwide applicable brand philosophy can only be a modular one. That’s why Luenstroth Brand Consultancy develops modular builded corporated rules: The global modul contains the brand values, the moral values to the periphery are geared to the local culture. (There is no need to say that these codes of conduct are within the established legal rules.)
What we have in mind when we develop a purpose branding.
Clarity of Purpose
Purpose branding development emphasizes the need for a clear and compelling purpose that goes beyond profit.
Brands should articulate a meaningful reason for their existence, driven by values and beliefs that resonate with both internal stakeholders and external audiences.
Authenticity and Transparency
Authenticity is key in purpose branding. Brands must align their actions with their stated purpose and be transparent about their values, practices, and impact. Consumers are increasingly demanding authenticity from brands, and any perceived inconsistency can damage trust.
Social and Environmental Responsibility
Purpose-driven brands prioritize social and environmental responsibility. They proactively address societal and environmental challenges through their business practices, products, and initiatives, aiming to make a positive impact on the world.
Employee Engagements
Purpose branding involves engaging employees as brand ambassadors who embody the brand’s purpose in their daily work.
Brands that prioritize employee well-being, growth, and fulfillment foster a strong internal culture aligned with their purpose, which translates into stronger external brand advocacy.
Community Building
Purpose-driven brands foster communities of like-minded individuals who share their values and beliefs.
By engaging with and empowering these communities, brands can amplify their impact and create a sense of belonging among their customers and supporters.
Long-Term Vision
Purpose branding requires a long-term perspective that transcends short-term profits.
Brands must demonstrate commitment to their purpose over time, even in the face of challenges or setbacks.
Consistency and perseverance are essential for building trust and credibility.
Storytelling and Communication
Effective storytelling is crucial for communicating the brand’s purpose in a compelling and relatable way. Brands use storytelling across various channels and touchpoints to engage audiences emotionally and inspire action. A brand myth is helpful.
Measurable Impact
Luenstroth brand consultants measure and report on the social and environmental impact of the purpose-driven brand, using key performance indicators (KPIs) to track progress and hold themselves accountable.
The transparency in reporting builds credibility and trust with stakeholders.
Adaptability and Innovation
Purpose-driven brands embrace adaptability and innovation as they navigate evolving societal and environmental challenges. They continuously seek new ways to fulfill their purpose and create value for all stakeholders, staying ahead of the curve in a rapidly changing world.
Collaboration and Partnerships
Purpose-driven brands collaborate with like-minded organizations, NGOs, and stakeholders to leverage collective expertise and resources toward shared goals.
Partnerships enable brands to scale their impact and drive systemic change.
What we do furthermore in the area of purpose branding
- Examination of existing values for consistency and practice relevance
- Development of specific modules for different business-cultures in agreement with their sectors
- Comparison of existing ethics and ethical principles of trade cultures / branches
- Development of an universal purpose with modules as commercial principles considering the conditions in target markets
- Accompanying modifications of the global code of conduct and inclusion of legal, social and cultural changes
Further services
What sort of support for which clients?
European Brand Consultants for global branding Establishing brands globally Different companies with different histories...
Brand Architecture
Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...
The brand consultancy at a glance
At a glance: What Luenstroth Brand Consultants do, what they believe and why this...
Fusion & Change
After mergers or acquisitions the upcoming brand architecture can be an object of considerations....
Why creative?
Is there any need for brand consultants to be creative? No, not for the...
Realtime Support
To be always on the safe side is an import feeling in areas of...
Brand Analysis
The brand consultants use to analyse brands or brand candidates first for their matches...
Development of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In...
Brand Consultants: about
Lünstroth Brand Consultants strengthen brands worldwide and bring brands to the European Union. With...
A brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands...
Digital Brand Strength
Digital transformation is not at an end yet. Channels are increasing and every month...
Brand Management & Trademark Pooling
Trademark poolings makes sense in the same way as patent pooling does. All intellectual...
Workshops Branding
Brands are people made and all people working for an with the brand should...
Brand Strategy
Brand Strategy: Sustainable and Effective A better strategy saves time and money. A good...
References of Brand Consultants
Lünstroth Brand Consultants are proud of their enormous list of important and well known...
Case studies of Lünstroth Brand Consulting
Some case studies of the brand consultancy's work.
Brand Design
Brand design should focus on creating a unique and distinctive visual identity that sets...