Is there any need for brand consultants to be creative? No, not for the...
Read MoreNo company should leave the code of conduct in a drawer or leave it on a website. It must be lived out with the brand. At best, it is a brand purpose with strong motivational power.
Model for a powerful practice
Sustainable and long-termed orientated and value-added acting is expressed in fixed rules of corporated acting. These rules shouldn’t be secret. Employees should not only know them, but living the vision.
Is there something like a global purpose?
A worldwide applicable brand philosophy can only be a modular one. That’s why Luenstroth Brand Consultancy develops modular builded corporated rules: The global modul contains the brand values, the moral values to the periphery are geared to the local culture. (There is no need to say that these codes of conduct are within the established legal rules.)
Purpose Branding & Corporate Philosophy: Support
- Examination of existing values for consistency and practice relevance
- Development of specific modules for different business-cultures in agreement with their sectors
- Comparison of existing ethics and ethical principles of trade cultures / branches
- Development of an universal purpose with modules as commercial principles considering the conditions in target markets
- Accompanying modifications of the global code of conduct and inclusion of legal, social and cultural changes
What the brand consultants do
Realtime Support
To be always on the safe side is an import feeling in areas of...
Read MoreBrand Analysis
The brand consultants use to analyse brands or brand candidates first for their matches...
Read MoreDevelopment of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In...
Read MorePurpose Branding
Purpose Branding is the new key to new target groups. To produce quality was...
Read MoreBrand Consultants: about
Lünstroth Brand Consultants strengthen brands worldwide and bring brands to the European Union. With...
Read MoreA brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands...
Read MoreDigital Brand Strength
Digital transformation is not at an end yet. Channels are increasing and every month...
Read MoreBrand Management & Trademark Pooling
Trademark poolings makes sense in the same way as patent pooling does. All intellectual...
Read MoreReferences
The Lünstroth Brand Consultancy is working for clients in different countries and cultural surroundings....
Read MoreWorkshops Branding
Brands are people made and all people working for an with the brand should...
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