Purpose Branding

What are the goals you're aiming for?

No company should leave the code of conduct in a drawer or leave it on a website. It must be lived out with the brand. At best, it is a brand purpose with strong motivational power.

Model for a powerful practice

Sustainable and long-termed orientated and value-added acting is expressed in fixed rules of corporated acting. These rules shouldn’t be secret. Employees should not only know them, but living the vision.

Is there something like a global purpose?

A worldwide applicable brand philosophy can only be a modular one. That’s why Luenstroth Brand Consultancy develops  modular builded corporated rules: The global modul contains the brand values, the moral values to the periphery are geared to the local culture. (There is no need to say that these codes of conduct are within the established legal rules.)

Purpose Branding & Corporate Philosophy: Support

How we work.


Fusion & Change

Mergers, Akquisitions, Change Fusions, joint ventures and acqusitions are generally aimed and consummated based on corporate data and the market…

Realtime Support

Sometimes the deadline is very close. Solution: realtime support There are situations only hours or minutes are left. One needs…
Workshop Branding

Brand Workshops

Branding Workshops Let’s all be brand ambassadors. Corporate Brands must be lived out in practice. It’s essential that all employees…



Product Branding

Product Branding FMCG Confectionary: Trademark Development and Package Design For confectionary manufacturer Piasten, Luenstroth develops brands for international use and package designs…

Brand DNA: Sport-Club

Brand Identity Sport Club: Defining the Brand Identity Soccer Clubs have four sources of income: TV-Money Ticketing Merchandizing Sponsoring Source of money…

Why creative?

Wider Scopes for Ideas Why creative? Many brand consultants think creativity doesn’t play any role in brand affairs. Only facts, market shares…

Brand Split

Rebranding: Brand Split New Brand Power for Automotive Supplier pml is a company that is very familiar with aluminum. pml creates and…