Purpose Branding, developed by Lünstroth Brand Consultants

What are the goals you're aiming for?

No company should leave the code of conduct in a drawer or leave it on a website. It must be lived out with the brand. At best, it is a brand purpose with strong motivational power.

Model for a powerful practice

Sustainable and long-termed orientated and value-added acting is expressed in fixed rules of corporated acting. These rules shouldn’t be secret. Employees should not only know them, but living the vision.

Is there something like a global purpose?

A worldwide applicable brand philosophy can only be a modular one. That’s why Luenstroth Brand Consultancy develops  modular builded corporated rules: The global modul contains the brand values, the moral values to the periphery are geared to the local culture. (There is no need to say that these codes of conduct are within the established legal rules.)

Purpose Branding & Corporate Philosophy: Support

What the brand consultants do

brands for different cultures

Brand Design

Brand Design | Identity for brands and trademarks Why a Lünstroth Design fits different...

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Brand Architecture

Brand Architecture

Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...

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Eurpe based Consultants for Brand Strategy


The Lünstroth Brand Consultancy is working for clients in different countries and cultural surroundings....

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Legal Notice of brand consultancy

Legal notice

Legal Notice Luenstroth GmbH | Brand Consultants 6 Hammerschmidtstraße | 33615 Bielefeld | Germany...

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