Purpose Branding, developed by Lünstroth Brand Consultants

What are the goals you're aiming for?

No company should leave the code of conduct in a drawer or leave it on a website. It must be lived out with the brand. At best, it is a brand purpose with strong motivational power.

Model for a powerful practice

Sustainable and long-termed orientated and value-added acting is expressed in fixed rules of corporated acting. These rules shouldn’t be secret. Employees should not only know them, but living the vision.

Is there something like a global purpose?

A worldwide applicable brand philosophy can only be a modular one. That’s why Luenstroth Brand Consultancy develops modular builded corporated rules: The global modul contains the brand values, the moral values to the periphery are geared to the local culture. (There is no need to say that these codes of conduct are within the established legal rules.)

Purpose Branding & Corporate Philosophy: Support

Examination of existing values for consistency and practice relevance
Development of specific modules for different business-cultures in agreement with their sectors
Comparison of existing ethics and ethical principles of trade cultures / branches
Development of an universal purpose with modules as commercial principles considering the conditions in target markets
Accompanying modifications of the global code of conduct and inclusion of legal, social and cultural changes

Purpose Branding, developed by Lünstroth Brand Consultants

What are the goals you're aiming for?

Model for a powerful practice

Is there something like a global purpose?

Purpose Branding & Corporate Philosophy: Support

What the brand consultants do

Legal notice

References of Brand Consultants

Brand Architecture

Brand Consultancy: Luenstroth Brand Consultants

Fusion & Change

Why creative?

Realtime Support

Brand Analysis

Development of Brands and Trademarks

Purpose Branding

Brand Consultants: about

A brand is a system.