In many cases a brand extension is the right way to make the best...
Private Label
Albatros is a private label of an international wholesaler in Germany.
The company sells safety shoes and beside branded ranges like Puma they need a private label to complete their offerings.
The brand consultancy relaunches this private label Albatros, optimized brand identity, positioning and design.
Brand Workshops Concept
All for One Steeb is the leading SAP software and consulting company in Germany. A repositioning of the company and a structuring of the brand architecture is conceivable through company takeovers in key areas outside of the SAP environment.
Lünstroth develops the concept for the brand workshops.
Repositioning
Anker is a leading supplier of components for POS systems with a focus on retail. The company belonged to Oracle until, with the help of an investor, it regained its independence.
Luenstroth Brand Consultancy accompanies the company into its new independence, repositioning the brand, developing the copyplatform, and supports the manufacturer in its communicative activities as a result of the realignment on the market.
Sales Promotions for Lexus
Auto Weller is one of the largest car dealers in Germany, selling Toyota, Lexus and Seat.
Lünstroth develops direct marketing promotions for Lexus.
Brand Integration
With total assets of more than four billion euros Volksbank PHD is one of the largest Volksbanks in Germany. Volksbank PHD have 84 subsidiaries, including 57 branches.
Lünstroth Brand Consultants integrated the brand “Bankverein Werther” in Volksbank PHD and positioned it in the field of private banking.
Brand Architecture
As the largest public provision group in Germany, Bayerische Versorgungskammer is the service and competence center for occupational and municipal pensions.
Luenstroth supports the supply chamber in the development of optimized brand architecture in relation to the different brand sectors below the chamber roof.
Positioning & Brand Identity
Cobiax is a part of Heinze Group and the construction brand for hollow body slabs.
Luenstroth Brand Consultants reposition the brand, developed a new brand identity and design and is still working for the company to increase the sucess on international markets.
Digital Branding
DDS-Consulting is an IT-Consulting firm in Germany, mainly working for Clients like Volkswagen AG, Edeka, Mediamarkt and others.
We develop the digital strategy including a new website for these consultants.
Brand Identity & Design
Arminia Bielefeld is a soccer club in Germanys Premier League.
We develop a brand identity relaunch for the club, relaunch the brand design and execute the change.
Brand Identity, Design, Digital Branding
Eva Mann is a new developed fashion label for contemporay premium blouses. Lünstroth Brand Consultancy launches the brand, developgs brand design and websites.
Adaption of International Ads
Forbo is the worlds market leader in linoleum.
We adapt the international brand communication of the swiss company.
Branding after M&A
Gehrke Econ is an owner-operated group of companies with primary service lines in fields of accounting and tax returns.
Luenstroth Brand Consultancy accompanies the companies Gehrke and econ in the field of fusion and integration.
Brand Design
Gneuß is an engineering firm with worldwide export interests.
We relaunch the corporate design and develop a new copy strategy and brand guides.
Brand Architecture, Design, Digital Branding
Heinze is a group of automotive suppliers in Europe.
Lünstroth restructures the brand architecture, launches a new umbrella brand logo and develop the digital branding including the websites worldwide.
Brand Strategy & Communication
Hella is an international automotive supplier.
Luenstroth develops product and technology brands for international use, supports the global brand strategy area, develops international trademarks and creates communication solutions for consumers and intermediaries.
Brand Development, Design & Guides
junited AUTOGLAS with its currently 238 stations has been the largest German network of independent auto glass specialists and now belongs to the Carglass Group.
Lünstroth developed the brand Junited AUTOGlAS for Auto Glass E. G. as a marketing box for independent auto glass experts.
The brand consultants expand the brand to a holistic franchise system.
Brand Design, Development of trademarks, Sales Support
Kühlmann is a manufacturer of fine food products. The company manufactures under its own label as well as a licensee (Weight Watchers) culinary delights in a natural production manner.
Lünstroth positioned the brand, optimized CI and CD, developed the slogan and launched trademarks for food retailers and package designs for the different distribution channels .
In addition, the brand consultants create range brands and specialty product namings for the discount segment.
Brand Launch in Europe
When Fattal Group entered the European markets, Lünstroth introduced the new developed brand Leonardo to the acquired hotels and destinations and their directors.
Development of trademarks and designs for international markets
Piasten is a manufacturer of confectionery for national and global markets.
For Piasten Lünstroth is developing trademarks for international markets and their package designs.
Sales literature & support
Puma safety shoes are licensed by ism.
We created sales material for European markets.
Development of trademarks
Stadtwerke Bielefeld is a public utility company.
Lünstroth develops trademarks for the energy sector for the company.
Business to Consumer Campaigning
Volksbank Beckum-Lippstadt is one of the leading cooperative banks in the Volksbank network.
Lünstroth develops btoc-campaigns for the bank.
Relaunch of brand & design
For werner works Lünstroth changed the company’s name, its brand and the complete brand design.
Development of quality system
The German Federation for Construction (ZDB) represents the interests of 35,000 medium-sized owner-managed construction companies.
Lünstroth Brand Consultants develop a qualification system for the ZDB – the quality seal “MASTERFUL” in graduated symbolism. Lünstroth builds the cachet system as a system of registered trademarks, in order to ensure a high legal certainty and uniqueness for the Central Association.
Some Cases
Brand Relaunch Private Label
Private labels could generate more margin if they would be treated as "real" brands...
Spreading the message worldwide
To reach target groups worldwide in the shortest possible time, social media channels are...
Brand Relaunch
A global brand like Cobiax needs a wide positioning to reach all target groups...
Product Branding
Lünstroth Brand Consultancy develops and optimizes products to be sold in retail markets. With...
Brand DNA: Sport-Club
Premier League soccer clubs mostly have a long tradition and a given brand image....
What the brand consultants do
Brand Architecture
Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...
References of Brand Consultants
Lünstroth Brand Consultants are proud of their enormous list of important and well known...
Fusion & Change
After mergers or acquisitions the upcoming brand architecture can be an object of considerations....
Case studies of Lünstroth Brand Consulting
Some case studies of the brand consultancy's work.
Why creative?
Is there any need for brand consultants to be creative? No, not for the...
Brand Design
Brand design should focus on creating a unique and distinctive visual identity that sets...
Realtime Support
To be always on the safe side is an import feeling in areas of...
What sort of support for which clients?
European Brand Consultants for global branding Establishing brands globally Different companies with different histories...
Brand Analysis
The brand consultants use to analyse brands or brand candidates first for their matches...
The brand consultancy at a glance
At a glance: What Luenstroth Brand Consultants do, what they believe and why this...
Development of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In...
Purpose Branding
Purpose Branding is the new key to new target groups. To produce quality was...