Best Brands in Best Hands

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private label relaunch

Private Label: Albatros

Albatros is a private label of an international wholesaler in Germany. The company sells safety shoes and beside branded ranges like Puma they need a private label to complete their offerings. The brand consultancy relaunches this private label Albatros, optimized brand identity, positioning and design.

Positioning of independent company

Company: Repositioning

Anker is a leading supplier of components for POS systems with a focus on retail. The company belonged to Oracle until, with the help of an investor, it regained its independence. Luenstroth Brand Consultancy accompanies the company into its new independence, repositioning the brand, developing the copyplatform, and supports the manufacturer in its communicative activities as a result of the realignment on the market.

Auto Weller

Auto Weller is one of the largest car dealers in Germany, selling Toyota, Lexus and Seat. Lünstroth develops direct marketing promotions for Lexus.

Integration of a brand in a brand system

Bank: Brand Integration

With total assets of more than four billion euros Volksbank PHD is one of the largest Volksbanks in Germany. Volksbank PHD have 84 subsidiaries, including 57 branches. Lünstroth Brand Consultants integrated the brand “Bankverein Werther” in Volksbank PHD and positioned it in the field of private banking.

Optimizing Brand Architecture

As the largest public provision group in Germany, Bayerische Versorgungskammer is the service and competence center for occupational and municipal pensions. Luenstroth supports the supply chamber in the development of optimized brand architecture in relation to the different brand sectors below the chamber roof.

Optimizing a construction brand worldwide

Positioning & Brand Identity

Cobiax is a part of Heinze Group and the construction brand for hollow body slabs. Luenstroth Brand Consultants reposition the brand, developed a new brand identity and design and is still working for the company to increase the sucess on international markets.

Digital Branding & Website

DDS-Consulting is an IT-Consulting firm in Germany, mainly working for Clients like Volkswagen AG, Edeka, Mediamarkt and others. We develop the digital strategy including a new website for these consultants.

Sports: Branding

Brand Identity Optimization

Arminia Bielefeld is a soccer club in Germanys Bundesliga. We develop a brand identity relaunch for the club, relaunch the brand design and execute the change.

Building a new brand

Brand Development

econgy is a spin off of our company. We developed automatic weather videos as advertising tool. Of course we developed the brand, built it and created design and website.

Brand Consultancy builds a fashion label.

Brand Development & Digital Branding

Eva Mann is a new developed fashion label for contemporay premium blouses. We relaunched the brand, built the brand design and the website.

ad adaption for swiss brand

Adaption of Brand Advertising

Forbo is the world leader in linoleum. We adapt the international brand communication of the swiss company. (Sometimes we are not the leading brand communicators:)

Brand Design & Digital Branding

The law firm Franke | Lange is an old-established lawyer’s community. Lünstroth relaunched the brand design and the website of the law firm.

Merger: Branding and Brand Identity

Merger: Branding

Gehrke Econ is an owner-operated group of companies with primary service lines in fields of accounting and tax returns. Luenstroth Brand Consultancy accompanies the companies Gehrke and econ in the field of fusion and integration.

Brand Design

Gneuß is an engineering firm with worldwide export interests. We relaunch the corporate design and develop a new copy strategy and brand guides.

Brand Strategy & Communication

Hella is an international automotive supplier. Luenstroth develops product and technology brands for international use, supports the global brand strategy area, develops international trademarks and creates communication solutions for consumers and intermediaries.

corporate design wholesaler

Corporate Design

ISM is a German wholesaler for workwear and safety shoes. We relaunch corporate design and private labels.

Brand Development

junited AUTOGLAS with its currently 238 stations has been the largest German network of independent auto glass specialists and now belongs to the Carglass Group. Lünstroth developed the brand Junited AUTOGlAS for Auto Glass E. G. as a marketing box for independent auto glass experts. The brand consultants expand the brand to a holistic franchise system.

Food: Branding

Brand Development & Design

Kühlmann is a manufacturer of fine food products. The company manufactures under its own label as well as a licensee (Weight Watchers) culinary delights in a natural production manner. Lünstroth positioned the brand, optimized CI and CD, developed the slogan and launched trademarks for food retailers and package designs for the different distribution channels . In addition, the brand consultants create range brands and specialty products for the discount segment.

developing trademarks

Development of Trademarks

Piasten is a manufacturer of confectionery for national and global markets. For Piasten Lünstroth is developing trademarks for international markets and their package designs.

Communication Safety Shoes

Puma safety shoes are licensed by ism. We created sales material for European markets.

Development of Trademarks

For Stadtwerke Bielefeld we develop an entire range of registered trademarks for electricity supply.

BtoC Campaigning

The Volksbank Beckum-Lippstadt is one of the leading cooperative banks in the network. Lünstroth is developing btoc-campaigns for the bank.

developing trademarks

Development of Quality Seal

The German Federation for Construction (ZDB)represents the interests of 35,000 medium-sized owner-managed construction companies. Lünstroth Brand Consultants develop a qualification system for the ZDB - the quality seal “MASTERFUL” in graduated symbolism. Lünstroth builds the cachet system as a system of registered trademarks, in order to ensure a high legal certainty and uniqueness for the Central Association.

What the brand consultants do

contact the brand consultancy


They easiest way is email. But surely you can call us. Or skype us....

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some case studies of german brand consultants


The Lünstroth Brand Consultancy is working for clients in different countries and cultural surroundings....

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Legal Notice of brand consultancy

Legal notice

Legal Notice Luenstroth GmbH | Brand Consultants 6 Hammerschmidtstraße | 33615 Bielefeld | Germany...

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Diese Information gilt für die Datenverarbeitung durch die Lünstroth GmbH, Hammerschmidtstraße 6, D-33615 Bielefeld,...

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Brand Architecture

Brand Architecture

Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...

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brand integration after mergers or acquisitions

Fusion & Change

After mergers or acquisitions the upcoming brand architecture can be an object of considerations....

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Brand Trailer

Brand Design

Brand design should focus on creating a unique and distinctive visual identity that sets...

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Brand Analysis with Personas

Brand Analysis

The brand consultants use to analyse brands or brand candidates first for their matches...

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