Legal Notice Luenstroth GmbH | Brand Consultants 6 Hammerschmidtstraße | 33615 Bielefeld | Germany...Read More
Lünstroth is a branding agency located in the heart of the European Union. It has decades of exerperience in sectors of brand building, advertising and spreading messages and promotional assets through all sorts of media channels.
Lünstroth supports enterprises by building networks of sales organizations and find a way in online and offline retail channels.
Strategy and Brand Consultants since 1994
Lünstroth Brand Consultancy was founded in 1994 as a communications and brand agency. Over the years, Luenstroth has experienced many trends within the consulting market.
Often they were shaped by scientific fashions, which should then unfold in the entrepreneurial practice. By contrast, Lünstroth has always focused on the individual case of the client.
But: Market behavior has changed fundamentally. Traditional methods have not become redundant. But they have to be supplemented. An entirely new “target group” has grown up: algorithms
The exponential growth of new production and communication possibilities requires a considerable amount of know-how in the field of filter algorithms and bots, which have now taken over the executive activities.
Founder and CEO
Peter is brand expert since the early 90ties. He helds a masters degree in philosophy, anthropology and political science. As Creative Director he was responsible for brands like Apollinaris–Schweppes, Casio, Dr. Oetker, Homann, Langnese, Mentos, Pioneer, Procter & Gamble, S.Oliver, Whirlpool and others.
1994 he founded the strategy agency Luenstroth Projections; following clients’ demands two years later a strategy driven advertising agency (“Strategy is fine. Could you help us with suitable realization?”) and a specialized agency for business reports.
Peter Lünstroth is a keynote speaker for specific brand issues, a lecturer at FHM and he is valued as brand expert at European Trademark Courthouses.
Teams at the brand consultancy come together according to the tasks and areas of competence.
Due to the frequently complex tasks, specialists from various disciplines are represented, from sociologists to linguists, to businessinformatics, and to those with a marketing focus.
As the nature of brand building, culture and reputation is complex people working at Luenstroth are looking from different points of view on challenges.
What the brand consultants do
Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...Read More
Fusion & Change
After mergers or acquisitions the upcoming brand architecture can be an object of considerations....Read More
The brand consultants use to analyse brands or brand candidates first for their matches...Read More
Development of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In...Read More
Purpose Branding is the new key to new target groups. To produce quality was...Read More
A brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands...Read More
Digital Brand Strength
Digital transformation is not at an end yet. Channels are increasing and every month...Read More
Brand Management & Trademark Pooling
Trademark poolings makes sense in the same way as patent pooling does. All intellectual...Read More
Brands are people made and all people working for an with the brand should...Read More
Spreading the message worldwide
To reach target groups worldwide in the shortest possible time, social media channels are...Read More
A global brand like Cobiax needs a wide positioning to reach all target groups...Read More
Brand Relaunch Private Label
Private labels could generate more margin if they would be treated as "real" brands...Read More