Luenstroth Brand Consultants

History and People

Strategy and Brand Consultants since 1994

Lünstroth Brand Consultancy was founded in 1994 as a communications and brand agency. Over the years, Luenstroth has experienced many trends within the consulting market.

Often they were shaped by scientific fashions, which should then unfold in the entrepreneurial practice. By contrast, Lünstroth has always focused on the individual case of the client.

But: Market behavior has changed fundamentally. Traditional methods have not become redundant. But they have to be supplemented. An entirely new “target group” has grown up: algorithms

 

The exponential growth of new production and communication possibilities requires a considerable amount of know-how in the field of filter algorithms and bots, which have now taken over the executive activities.

Founder and CEO

Peter is brand expert since the early 90ties. He helds a masters degree in philosophy, anthropology and political science. As Crea­tive Direc­tor he was responsible for brands like Apol­li­na­risSchwep­pesCasioDr. Oet­ker, HomannLang­neseMen­tosPioneerProc­ter & Gam­bleS.OliverWhirl­pool and others.

1994 he founded the strategy agency Luenstroth Projections; following clients’ demands two years later a strategy driven advertising agency (“Strategy is fine. Could you help us with suitable realization?”) and a specialized agency for business reports.

Peter Lün­stroth is a keynote speaker for specific brand issues, a lecturer at FHM and he is valued as brand expert at European Trademark Courthouses.

Teams

Teams at the brand consultancy come together according to the tasks and areas of competence.

Due to the frequently complex tasks, specialists from various disciplines are represented, from sociologists to linguists, to businessinformatics, and to those with a marketing focus.

As the nature of brand building, culture and reputation is complex people working at Luenstroth are looking from different points of view on challenges.

Perhaps interesting ...

about-the-brand-consultants

Brand Consultants: about

Luenstroth Brand Consultants History and People Strategy and Brand Consultants since 1994 Lünstroth Brand Consultancy was founded in 1994 as a communications…
Peter Luenstroth Brand Expert

References

Best Brands in Best Hands Thank you! Private Label: Albatros Albatros is a private label of an international wholesaler in Germany. The…
brand-system-architectures

Brand Architecture

Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets,…
markenagentur-impressum

Copyrights

Copyrights Steffen Prößdorf [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)]
Brand Ambassadors

Workshops Branding

Brand Ambassador: Workshops Increasing the strength of a brand: Brand Ambassadors Corporate Brands must be lived out in practice. It’s essential that…
brand-consultancy in Europe

Brand Consultancy: Luenstroth Brand Consultants

https://brand-consultancy.org/wp-content/uploads/Brand-Consultancy-Luenstroth-Brand-Consultants.mp4 We develop tools and options for sustainable growth. We are Lünstroth Brand Consultancy. Deep Analysis As external experts the Luenstroth Consultants…
the-thinker

Purpose Branding

Purpose Branding What are the goals you’re aiming for? No company should leave the code of conduct in a drawer or leave…
markenagentur-impressum

Legal notice

Legal Notice Luenstroth GmbH | Brand Consultants 6 Hammerschmidtstraße | 33615 Bielefeld | Germany contact ||| at ||| brand-consultancy.org CEO | MD:…
digital-branding

A brand is a system.

Consultants for Corporate Brands We see brands as systems. That’s why we are thinking in systems. First we take a look at…
Brand-Personalities

Brand Analysis

Analysis of Brand and/or Reputation A brand analysis should be the first step before strategy could be thought about. Even if a…