about Luenstroth


Strategy & Brand Consulting since 1994


Luenstroth Strategy Consultancy was founded in 1994 as a communications and brand agency. Over the years, Luenstroth has experienced many trends within the consulting market.

Often they were shaped by scientific fashions, which should then unfold in the entrepreneurial practice. By contrast, Lünstroth has always focused on the individual case of the client.


But: Market behavior has changed fundamentally. Traditional methods have not become redundant. But they have to be supplemented. An entirely new “target group” has grown up: algorithms

The exponential growth of new production and communication possibilities requires a considerable amount of know-how in the field of filter algorithms and bots, which have now taken over the executive activities.


Luenstroth works for brand oriented companies and institutions worldwide Luenstroth Brand Consultancy thanks its clients for their trust and looks forward to a continuation of this positive cooperation.

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Head Creation: Ralf Glasmeyer

Ralf studied graphic design in Germany. He worked with clients like Apollinaris–Schweppes, Bols–Strothmann, Casio, Dr. Oetker, Homann, Langnese, Whirlpool, Pioneer, Procter & Gamble, Rowenta, S.Oliver Since 2006 he is lead designer at Luenstroth Brand Consultancy.

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Founder & CEO:
Peter Luenstroth M.A.

  Peter is brand expert since the late 80ties. As Crea­tive Direc­tor he was responsible for brands like Apol­li­na­ris–Schwep­pes, Casio, Dr. Oet­ker, Homann, Lang­nese, Men­tos, Pioneer, Proc­ter & Gam­ble, S.Oliver, Whirl­pool 1994 he founded the strategy agency Luenstroth Projections; following clients’ demands two years later the strategy driven advertising agency planet weco (“Strategy is fine. Could you help us with suitable realization?”). In  2004 …

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Peter Luenstroth M.A.