Strength of brands in Europe

Markets. Waiting for strong brands.

Lünstroth is a branding agency located in the heart of the European Union. It has decades of exerperience in sectors of brand building, advertising and spreading messages and promotional assets through all sorts of media channels.

Lünstroth supports enterprises by building networks of sales organizations and find a way in online and offline retail channels.

Strategy and Brand Consultants since 1994

Lünstroth Brand Consultancy was founded in 1994 as a communications and brand agency. Over the years, Luenstroth has experienced many trends within the consulting market.

Often they were shaped by scientific fashions, which should then unfold in the entrepreneurial practice. By contrast, Lünstroth has always focused on the individual case of the client.

But: Market behavior has changed fundamentally. Traditional methods have not become redundant. But they have to be supplemented. An entirely new “target group” has grown up: algorithms

 

The exponential growth of new production and communication possibilities requires a considerable amount of know-how in the field of filter algorithms and bots, which have now taken over the executive activities.

Founder and CEO

Play Video about Brand Expert: Peter Luenstroth

Peter is brand expert since the early 90ties. He helds a masters degree in philosophy, anthropology and political science. As Crea­tive Direc­tor he was responsible for brands like Apol­li­na­ris–Schwep­pes, Casio, Dr. Oet­ker, Homann, Lang­nese, Men­tos, Pioneer, Proc­ter & Gam­ble, S.Oliver, Whirl­pool and others.

1994 he founded the strategy agency Luenstroth Projections; following clients’ demands two years later a strategy driven advertising agency (“Strategy is fine. Could you help us with suitable realization?”) and a specialized agency for business reports.

Peter Lün­stroth is a keynote speaker for specific brand issues, a lecturer at FHM and he is valued as brand expert at European Trademark Courthouses.

Teams

Teams at the brand consultancy come together according to the tasks and areas of competence.

Due to the frequently complex tasks, specialists from various disciplines are represented, from sociologists to linguists, to businessinformatics, and to those with a marketing focus.

As the nature of brand building, culture and reputation is complex people working at Luenstroth are looking from different points of view on challenges.

What the brand consultants do

Brand Architecture

Brand Architecture

Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...

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Brand Analysis with Personas

Brand Analysis

The brand consultants use to analyse brands or brand candidates first for their matches...

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brand integration after mergers or acquisitions

Fusion & Change

After mergers or acquisitions the upcoming brand architecture can be an object of considerations....

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Cases

fmcg development

Product Branding

Lünstroth Brand Consultancy develops and optimizes products to be sold in retail markets. With...

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