Strength of brands in Europe

Markets. Waiting for strong brands.

Lünstroth is a branding agency located in the heart of the European Union. It has decades of exerperience in sectors of brand building, advertising and spreading messages and promotional assets through all sorts of media channels.

Lünstroth supports enterprises by building networks of sales organizations and find a way in online and offline retail channels.

Strategy and Brand Consultants since 1994

Lünstroth Brand Consultancy was founded in 1994 as a communications and brand agency. Over the years, Luenstroth has experienced many trends within the consulting market.

Often they were shaped by scientific fashions, which should then unfold in the entrepreneurial practice. By contrast, Lünstroth has always focused on the individual case of the client.

But: Market behavior has changed fundamentally. Traditional methods have not become redundant. But they have to be supplemented. An entirely new “target group” has grown up: algorithms

The exponential growth of new production and communication possibilities requires a considerable amount of know-how in the field of filter algorithms and bots, which have now taken over the executive activities.

Founder and CEO

Peter is brand expert since the early 90ties. He helds a masters degree in philosophy, anthropology and political science. As Creative Director he was responsible for brands like Apollinaris–Schweppes, Casio, Dr. Oetker, Homann, Langnese, Mentos, Pioneer, Procter & Gamble, S.Oliver, Whirlpool and others.

1994 he founded the strategy agency Luenstroth Projections; following clients’ demands two years later a strategy driven advertising agency (“Strategy is fine. Could you help us with suitable realization?”) and a specialized agency for business reports.

Peter Lünstroth is a keynote speaker for specific brand issues, a lecturer at FHM and he is valued as brand expert at European Trademark Courthouses.

Teams

Teams at the brand consultancy come together according to the tasks and areas of competence.

Due to the frequently complex tasks, specialists from various disciplines are represented, from sociologists to linguists, to businessinformatics, and to those with a marketing focus.

As the nature of brand building, culture and reputation is complex people working at Luenstroth are looking from different points of view on challenges.

Strength of brands in Europe

Markets. Waiting for strong brands.

Strategy and Brand Consultants since 1994

Founder and CEO

Teams

What the brand consultants do

Brand Design

Brand Architecture

Brand Strategy for Global Brands

Brand Management & Trademark Pooling

Digital Brand Strength

A brand is a system.

Purpose Branding

Development of Brands and Trademarks

Brand Analysis

Realtime Support

Why creative?

Fusion & Change

Cases

Product Branding

Brand DNA: Sport-Club

Brand Split

Brand Relaunch Private Label

Spreading the message worldwide

Brand Relaunch