Brand Strategy for Global Brands
Brand Strategy Consultants Development of Brand Strategies Our look on markets is a global one. New technologies create new products; new (and younger) target groups are searching for innovation. Brands…
Brand Consultants
Luenstroth Brand Consultants
History and People
Strategy and Brand Consultants since 1994
Luenstroth Strategy Consultancy was founded in 1994 as a communications and brand agency. Over the years, Luenstroth has experienced many trends within the consulting market.
Often they were shaped by scientific fashions, which should then unfold in the entrepreneurial practice. By contrast, Lünstroth has always focused on the individual case of the client.
But: Market behavior has changed fundamentally. Traditional methods have not become redundant. But they have to be supplemented. An entirely new “target group” has grown up: algorithms
The exponential growth of new production and communication possibilities requires a considerable amount of know-how in the field of filter algorithms and bots, which have now taken over the executive activities.
Founder and CEO
Peter is brand expert since the early 90ties. He helds a masters degree in philosophy, anthropology and political science. As Creative Director he was responsible for brands like Apollinaris–Schweppes, Casio, Dr. Oetker, Homann, Langnese, Mentos, Pioneer, Procter & Gamble, S.Oliver, Whirlpool and others.
1994 he founded the strategy agency Luenstroth Projections; following clients’ demands two years later a strategy driven advertising agency (“Strategy is fine. Could you help us with suitable realization?”) and a specialized agency for business reports.
Peter Luenstroth is a keynote speaker for specific brand issues, a lecturer at FHM and he is valued as brand expert at European Trademark Courthouses.
Teams
Teams at the brand consultancy come together according to the tasks and areas of competence.
Due to the frequently complex tasks, specialists from various disciplines are represented, from sociologists to linguists, to businessinformatics, and to those with a marketing focus.
As the nature of brand building, culture and reputation is complex people working at Luenstroth are forced to widen their horizons:).
Perhaps interesting ...
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Copyrights
Copyrights Steffen Prößdorf [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)]
Brand Consultants
Luenstroth Brand Consultants History and People Strategy and Brand Consultants since 1994 Luenstroth Strategy Consultancy was founded in 1994 as a communications and brand agency. Over the years, Luenstroth has…
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Legal notice
Legal Notice Luenstroth GmbH | Brand Consultants 6 Hammerschmidtstraße | 33615 Bielefeld | Germany contact ||| at ||| brand-consultancy.org CEO | MD: Peter Lünstroth M.A.registered at Amtsgericht BielefeldReg. No.: HRB…
Contact
Contact us Luenstroth Brand Consultancy 18 Friedrichstraße 33615 Bielefeld Germany +49 521 448 122 710 contact | at | luenstroth.com Luenstroth Brand Consultancy 37 Kaskelstraße 10317 Berlin Germany +49 151…
References
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