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about Luenstroth

Strategy & Brand Consulting since 1994


Luenstroth Strategy Consultancy was founded in 1994 as a communications and brand agency. Over the years, Luenstroth has experienced many trends within the consulting market.

Often they were shaped by scientific fashions, which should then unfold in the entrepreneurial practice. By contrast, Lünstroth has always focused on the individual case of the client.


But: Market behavior has changed fundamentally. Traditional methods have not become redundant. But they have to be supplemented. An entirely new “target group” has grown up: algorithms

The exponential growth of new production and communication possibilities requires a considerable amount of know-how in the field of filter algorithms and bots, which have now taken over the executive activities.

Founder & CEO: Peter Luenstroth M.A.

Peter is brand expert since the early 90ties. As Crea­tive Direc­tor he was responsible for brands like Apol­li­na­risSchwep­pesCasioDr. Oet­ker, HomannLang­neseMen­tosPioneerProc­ter & Gam­bleS.OliverWhirl­pool and others.

1994 he founded the strategy agency Luenstroth Projections; following clients’ demands two years later the strategy driven advertising agency planet weco (“Strategy is fine. Could you help us with suitable realization?”). In  2004 Luenstroth Brand Consultancy followed;  2009 Luenstroth Corporate Identity.

Peter Luen­stroth is a keynote speaker for specific brand issues and he is valued as brand expert at European Trademark Courthouses.