About Luenstroth

Peter Luenstroth has advised corporate leadership on brand strategy and architecture since 1994. As Creative Director he was responsible for Apollinaris-Schweppes, Casio, Dr. Oetker, Homann, Langnese, Mentos, Pioneer, Procter and Gamble, S.Oliver and Whirlpool. He is a speaker at the German Federal Patent Court (Bundespatentgericht), a lecturer at the FHM and the author of Machiavelli for Managers. His academic background -- law, philosophy, political science, ethnology -- enables him to analyse brands as cultural systems. For non-European companies entering Europe: Luenstroth provides the cultural, linguistic and trademark-law competence that global management consultancies routinely lack.