The brand protects the price.
Brand strategy and architecture for non-European companies entering European markets. Board level, since 1994.
ServicesMcKinsey cuts costs. Lünstroth protects the price. That is the difference.
Expertise
Non-European companies entering European markets face one structural challenge above all: price. European buyers pay for brands they trust — and trust is built through consistent brand strategy, not marketing spend. Brand is not a communications topic. It is the instrument that secures price premium, enables M&A decisions and protects reputation in crisis.
Brand Strategy
Positioning that secures the price. Not platitudes -- concrete decision frameworks for the board.
→Brand Architecture
Complex portfolios after acquisitions and restructurings. Clear architectures that create value.
→Brand Values
Corporate values that do not age. The brand DNA as a leadership instrument, not a glossy brochure.
→Brand Development
New brands for new markets -- trademark-safe, culturally reviewed, strategically positioned.
→Employer Branding
Employer brands that attract and retain talent. Direct impact on recruitment cost and turnover.
→AI: Brand Training
LLMs that speak the language of the brand -- or they damage it.
→Place Branding
Location brands for cities, regions and public institutions.
→Workshops
For leadership teams: focused formats that prepare decisions.
→Request a conversation
An initial conversation is non-binding.
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