Strategies for sustainable brand strength and structures

Brand Split

In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.

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Brand Architecture

Brand Architecture: It's the system, what counts. Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand…

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References

The L√ľnstroth Brand Consultancy is working for clients in different countries and cultural surroundings. Areas reach from automotive to engineering, banking, it, food and fashion.

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