In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.
Strategies for sustainable brand strength and structures
Brand Architecture: It's the system, what counts. Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand…
Premier League soccer clubs mostly have a long tradition and a given brand image. Sometimes this image does not fit the demands of potential sponsoring partners.
The Lünstroth Brand Consultancy is working for clients in different countries and cultural surroundings. Areas reach from automotive to engineering, banking, it, food and fashion.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands as a system building trust and following worth and wealth within the target markets.