Brand Split
In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.
Strategies for sustainable brand strength and structures
Brand Architecture
Brand Architecture: It's the system, what counts. Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand…
Brand DNA: Sport-Club
Premier League soccer clubs mostly have a long tradition and a given brand image. Sometimes this image does not fit the demands of potential sponsoring partners.
A brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands as a system building trust and following worth and wealth within the target markets.