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Read MoreAnalysis of Brand and/or Reputation
A brand analysis should be the first step before strategy could be thought about. Even if a new brand is to be established, markets and competitor brands and their dimensions should be researched.
Luenstroth follows the model of brand personality as established by Aaker and Keller in the mid 90th.
Markets and cultures are different, so are the dimensions brands perceived.
Luenstroth Brand Consultancy not only use classical market research methods but also web based tools to integrate the “digital” dimensions of brands and their architecture.
The ascertainment of brand values is not only a routine market research task for Lünstroth, but an analytical tool specifically adapted to each product and brand environment. Certainly, the survey tools must be adapted not only to product and use characteristics, but also to the respective regional characteristics.
In the Anglo-Saxon literature, the US-American model is generally used as a starting model. Brand recognition in Europe and Asia differs from the American approach due to cultural reasons.
How we analyze image, positioning, reputation.
- Market research regarding brand image and associations (offline, online)
- Positioning model of present brand status
- Insights regarding market specifications and behavior
What we do. And how we do it.
Workshops Branding
Brands are people made and all people working for an with the...
Read MoreBrand Architecture
Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate...
Read MoreDigital Brand Strength
Digital transformation is not at an end yet. Channels are increasing and...
Read MoreBrand Management & Trademark Pooling
Trademark poolings makes sense in the same way as patent pooling does....
Read MoreBrand Analysis
The brand consultants use to analyse brands or brand candidates first for...
Read MorePurpose Branding
Purpose Branding is the new key to new target groups. To produce...
Read MoreBrand Building in Europe: the branding agency
Establishing a brand in Europe Lünstroth Branding Agency supports enterprises in building...
Read MoreReferences of Brand Consultants
Lünstroth Brand Consultants are proud of their enormous list of important and...
Read MoreA brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants...
Read MoreDevelopment of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide...
Read MoreWhy creative?
Is there any need for brand consultants to be creative? No, not...
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