Contact us. Luenstroth Brand Consultancy 18 Friedrichstraße 33615 Bielefeld Germany +49 521...
Read MoreBrand Analysis
Analysis of Brand and/or Reputation
A brand analysis should be the first step before strategy could be thought about. Even if a new brand is to be established, markets and competitor brands and their dimensions should be researched.
Luenstroth follows the model of brand personality as established by Aaker and Keller in the mid 90th.
Markets and cultures are different, so are the dimensions brands perceived.
Luenstroth Brand Consultancy not only use classical market research methods but also web based tools to integrate the “digital” dimensions of brands and their architecture.
The ascertainment of brand values is not only a routine market research task for Lünstroth, but an analytical tool specifically adapted to each product and brand environment. Certainly, the survey tools must be adapted not only to product and use characteristics, but also to the respective regional characteristics.
In the Anglo-Saxon literature, the US-American model is generally used as a starting model. Brand recognition in Europe and Asia differs from the American approach due to cultural reasons.

How we analyze image, positioning, reputation.
- Market research regarding brand image and associations (offline, online)
- Positioning model of present brand status
- Insights regarding market specifications and behavior
What we do. And how we do it.
References
Best Brands in Best Hands Thank you! Private Label: Albatros Albatros is...
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Read MoreBrand Consultancy: Luenstroth Brand Consultants
https://brand-consultancy.org/wp-content/uploads/Brand-Consultancy-Luenstroth-Brand-Consultants.mp4 We develop tools and options for sustainable growth. We are Lünstroth...
Read MoreLegal notice
Legal Notice Luenstroth GmbH | Brand Consultants 6 Hammerschmidtstraße | 33615 Bielefeld...
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Read MoreBrand Architecture
Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate...
Read MoreBrand Consultants: about
Luenstroth Brand Consultants History and People Strategy and Brand Consultants since 1994...
Read MoreA brand is a system.
Consultants for Corporate Brands We see brands as systems. That’s why we...
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Purpose Branding What are the goals you’re aiming for? No company should...
Read MoreDatenschutz
Diese Information gilt für die Datenverarbeitung durch die Lünstroth GmbH, Hammerschmidtstraße 6,...
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