References
Best Brands in Best Hands Thank you! Private Label: Albatros Albatros is a private label of an international wholesaler in Germany. The company sells safety shoes and beside branded ranges…
Brand Architecture
Brand Architecture: It's the system, what counts.
Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures.
A well structured brand architecture brings transparency not only for external views but also for employees and potentials.
Strength of brand becomes more important than size of company. Industrial age and its brand life cycles demand flexibility from brand strategy and architecture. Some decades ago an enterprise could be sure that product portfolio and brand aura are two sides of a medal and remain in their statuses for longer periods. Today fast reaction in changing markets, target group behavior and technological developments is required.
Exemplary brand architectures are rare; one can find them only in literature. Mergers and acquisitions led to market- and history driven mixed brand architectures, which do not fit to academic models.
Brand System Changes: a tightrope walk
Driven by pressure for innovation the danger of brand erosion is increasing; danger of disuse of synergetic effects is shrinking dramatically instead. Line extensions even in the field of corporate brands are first steps to a powerful future. Luenstroth Brand Consultants see brand architecture as a dynamic process: The architecture should be flexible to make best use of the brand dominance but avoid erosion of brand assets.
Brand Architecture: How Luenstroth Brand Consultants support.
- Analysis of the existing brand architecture: Control of inner and outer coherence, transparence for intern and extern target groups and historical developments
- Explanation of possible barriers (outsider’s view) and options for expansions of the existing architecture
- Possibilities of alternative architectures and transpositions
- Development of a matrix for alternative brand architectures
- Development of transfer roadmaps for the enforcement of brand architectural modifications (internal/external)
- Deduction of the grown task of Corporate Identity, Design, Behavior
- Implementation of a Brand Management System with following modifications in the field of identity
Perhaps interesting ...
Brand Consultants: about
Luenstroth Brand Consultants History and People Strategy and Brand Consultants since 1994 Luenstroth Strategy Consultancy was founded in 1994 as a communications and brand agency. Over the years, Luenstroth has…
A brand is a system.
Consultants for Corporate Brands We see brands as systems. That’s why we are thinking in systems. First we take a look at dependencies, then we look at competitors positionings, check…
Brand Architecture
Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand…
Brand Analysis
Analysis of Brand and/or Reputation A brand analysis should be the first step before strategy could be thought about. Even if a new brand is to be established, markets and…
Legal notice
Legal Notice Luenstroth GmbH | Brand Consultants 6 Hammerschmidtstraße | 33615 Bielefeld | Germany contact ||| at ||| brand-consultancy.org CEO | MD: Peter Lünstroth M.A.registered at Amtsgericht BielefeldReg. No.: HRB…
Datenschutz
Diese Information gilt für die Datenverarbeitung durch die Lünstroth GmbH, Hammerschmidtstraße 6, D-33615 Bielefeld, Deutschland. Email: kontakt — at — luenstroth.com Telefon: +49 (0)521 – 448122710 Fax: +49 (0)521 –…
Workshops Branding
Brand Ambassador: Workshops Increasing the strength of a brand: Brand Ambassadors Corporate Brands must be lived out in practice. It’s essential that all employees understand the deepness of a brand…
Contact
Contact us Luenstroth Brand Consultancy18 Friedrichstraße33615 BielefeldGermany +49 521 448 122 710 contact | at | luenstroth.com Luenstroth Brand Consultancy37 Kaskelstraße10317 BerlinGermany +49 151 116 245 26 contact | at…
Brand Management & Trademark Pooling
Brand Management & Trademark Pooling We not only keep it all in shape. In times of agency-pooling and lots of special services control of brands is growing in their complexity.…
Development of Brands and Trademarks
Naming | Trademarks| Brands Better Marks A patent lasts 20 years. A trademark can be prolonged forever. Some brand consultants think creativity doesn’t play any role in brand affairs. Only…
Brand Strategy for Global Brands
Brand Strategy Consultants Development of Brand Strategies Our look on markets is a global one. New technologies create new products; new (and younger) target groups are searching for innovation. Brands…
Questions?
Give us a call!
Phone: +49 521 94 93 75 70
Email: contact ||| at ||| brand-consultancy.org