European Brand Consultants for global branding Establishing brands globally Different companies with different histories...
Read MoreOffensive transparency or hidden takeover?
Synergy or separation?
On the other hand the synergetic potentials will be wasted, caused by the uncoordinated and not concerted sector of “communication” – potential benefits stay unused.
How we support the process
- Analysis of status quo (images und identities)
- Development of possibilities of improvement (consolidation of holding or individual umbrella brand, automating of business parts etc.)
- Development of brand guidelines and allocation of tasks
- Development of data base systems cum steady updated corporate elements
- Implementation and implementation support and -monitoring
What the brand consultants do
Brand Architecture
Brand Architecture: It’s the system, what counts. Enterprises are growing. They integrate smaller (or...
Read MoreBrand Strategy for Global Brands
There are regional brands and there are global ones. Both sorts do their jobs,...
Read MoreBrand Management & Trademark Pooling
Trademark poolings makes sense in the same way as patent pooling does. All intellectual...
Read MoreDigital Brand Strength
Digital transformation is not at an end yet. Channels are increasing and every month...
Read MoreA brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands...
Read MorePurpose Branding
Purpose Branding is the new key to new target groups. To produce quality was...
Read MoreDevelopment of Brands and Trademarks
Brands and trademarks are the real valuable assets of companies with worldwide interests. In...
Read MoreBrand Analysis
The brand consultants use to analyse brands or brand candidates first for their matches...
Read MoreRealtime Support
To be always on the safe side is an import feeling in areas of...
Read MoreWhy creative?
Is there any need for brand consultants to be creative? No, not for the...
Read More