Brand integration for mergers, joint ventures, acquisitions

Synergy or disruption?

Fusions, joint ventures and acqusitions are generally aimed and consummated based on corporate data and the market conditions. The synthesis of business culture is mostly rudimental.
Brand Consultants support better decisions.
Fusions and takeover of businesses have become a routine for most of the decision makers. However there are some sectors which are faced unassertive.
The sector of brand architecture and the integration of parts of a business company into a corporate structure are parts of the often undone.

Offensive transparency or hidden takeover?

The reservation against a full integration and restructuring  is a result of respect for exsisting marketable value of the assumed business company.
Commonly those companies are prior competitors which causes ambiguity how customers are going to react to the takeover.

Synergy or separation?

The consequence of such an unassertive approach are complex: On the one hand it might raise the impression of an  unplanned assumption. 
On the other hand the synergetic potentials will be wasted, caused by the uncoordinated and  not concerted sector of “communication”  –  potential benefits stay unused.
To obviate those potential negativ consequences, the process of change should be structured as early as possible, to realize the maximal potential of change.

How we support the process


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Phone: +49 521 94 93 75 70

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