Brand Development and Naming

Luenstroth develops brands that are not merely creatively strong but that function in the target market -- linguistically, culturally and from a trademark law perspective. A schematic brand development rarely succeeds: syllable generators and Latin-Greek constructions satisfy symmetry and phonetics but feel artificially engineered to target markets for years. Luenstroth develops brands with inherent trust potential -- and reviews them systematically against existing registrations in all target markets. A trademark can be renewed indefinitely. A naming error costs more to correct than the advisory fee that would have prevented it.