A value measured in kilometres is worthless in a mobile society. Values that are not transformed as the societal value system changes lead to gradual erosion of brand attractiveness -- invisible in quarterly figures but devastating over time. Luenstroth aligns existing corporate values with the current societal environment and develops contemporary interpretations. Purpose branding -- the ethical dimension of brand -- is treated not as a trend but as a structural response to changed ESG requirements, lending and procurement policies: brand values are increasingly balance-sheet relevant.
Lünstroth Brand Consultancy
Brand Values and Brand DNA
Brand values that resonate in Asia, the Americas or the Middle East do not automatically translate to European markets. European buyers read brand values through a different cultural lens — and they notice inconsistency.