Brand Architecture
Brand Architecture: It's the system, what counts. Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand…
Strategies for sustainable brand strength and structures
A brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands as a system building trust and following worth and wealth within the target markets.
Brand Analysis
The brand consultants use to analyse brands or brand candidates first for their matches to target groups and target cultures. Not every branding fits personas worldwide - cultural backgrounds can play a certain role in brand design, behavior and colours.
Brand Strategy
Brand Strategy: Sustainable and Effective A better strategy saves time and money. A good brand strategy considers algorithms and people. New technologies create new products; new (and younger) target groups…
Brand Split
In many cases a brand extension is the right way to make the best of brand image and reputation. In some cases it's the opposite: To split a product portfolio and brand a part totally different.
Brand DNA: Sport-Club
Premier League soccer clubs mostly have a long tradition and a given brand image. Sometimes this image does not fit the demands of potential sponsoring partners.