After mergers or acquisitions the upcoming brand architecture can be an object of considerations....Read More
Different companies with different histories need different support. Lünstroth Brand Consultants differ between those needs
What’s all clients common is the need for strong brand awareness and reputation to realize the pricing they need.
Companies with non European origin and brands not really known in Europe
For these companies Lünstroth Brand Consultancy open a way to Europe (and possibly other continents). Whether the consultants find a cost effective way to establish the brand already known in their own country or developing brands specific for the needs in new target markets there will be a best way.
Common challenges are wordmarks difficult to pronounce in target markets or trademarks and brands already registered in those markets.
To avoid a misunderstanding: At the end of the day all sorts of wordmarks can be established, but it’s a matter of short and long term efforts, if this enforced proceedings make sense.
European brands on their way to global markets
These are enterprises in Europe targetting to different markets around the world.
In many cases the brand architecture, the brands itself or product and / or technology brands collide with brands in target markets.
The brand consultancy develop an optimized brand system for global use or certain trademarks for target countries and helps to avoid conflicts on these new markets regarding acceptance, legal rules, cultural differences.