Fusion & Change
After mergers or acquisitions the upcoming brand architecture can be an object of considerations. The simple solution in form of dual branding is the best only in rare cases.
Brand Architecture
Brand Architecture: It's the system, what counts. Enterprises are growing. They integrate smaller (or bigger) different companies and expand to other markets, segments and even cultures. A well structured brand…
A brand is a system.
Some people might reduce a brand to a logo. Lünstroth Brand Consultants see brands as a system building trust and following worth and wealth within the target markets.